Category
Lifestyle
Assisted Choices
Trend cluster
Category
Meditative
Pairing
Services paired with meditation-based functions are on the rise.
4.9
Trend score
Trend
What is the Meditative Pairing trend?
Meditative Pairing: The continued prevalence of wellness culture has resulted in the pairing of meditation with various products and services. By combining meditation with their various offerings, brands are able to establish more authentic connections with wellness-minded customers.
Insight
The consumer insight behind the Meditative Pairing trend
The wellness-minded community is only growing as more consumers seek self-improvement and mental resilience. This is due in part to the constant broadcasting of the world's good and bad news online, making for a generation that is unable to turn away from global volatility. This creates a general sense of unrest, creating a greater need for a wellness focus across industries.
Trend themes
Themes within the Meditative Pairing trend
Three behaviours holding the trend together01
Meditation Pairing
Brands are combining meditation with their various offerings, and creating more authentic connections with wellness-minded customers, thereby establishing wellness focus across industries.
02
Empowering Cannabis-Centric Platforms
The wellness-minded community is growing and there is a need for affordable alternatives to expensive therapies and spas, which are being provided by women-of-color collective by creating a safe space to highlight and share the same love of cannabis.
03
Emotion-Evoking Retail Space Concepts
There is a forward-thinking within the context of the industry that meditative component and the infusion of sophistication within the enterprise is the future of retail space concepts.
Industry implications
What the Meditative Pairing trend means for industry
Where the trend changes the playbookFor
Health and Wellness
There is a need for wellness focus across industries and there is a growing market for products and services that promote physical, mental, and emotional health.
For
Design and Architecture
Retail space concepts are becoming more sophisticated and imaginative in order to generate emotions and memories, transport the audience to a specific state of mind, and offer a shopping experience that complements the product being sold.
For
Fashion Industry
In the fashion industry, there is a push for not only comfort-focused clothing but clothing that promotes self-acceptance and mindfulness through the use of guided meditations.
Workshop question
At what point in the path to purchase could your brand employ wellness-minded activities?
Trend signals
Trend signals for Meditative Pairing
Trend score 4.9 out of 10, from popularity 70%, activity 70%, freshness 8%.
Popularity70%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Meditative Pairing trend
4 featured examples from Oct 2 to Oct 25, 2018CategoryArt & Design
Emotion-Evoking Retail Space Concepts
Andrés Reisinger Puts Emphasis on Meditation in His Designs
Retailers can explore personalized and emotive retail space concepts to enhance customer engagement and create immersive experiences.
CategoryLifestyle
Meditation-Paired Minimalist Swimwear Lines
Balance Builds Its Business Around Simplicity & Style
Opportunity for disruptive innovation: Incorporating mindfulness and self-love practices into swimwear and other fashion products.
CategoryPop Culture
Empowering Cannabis-Centric Platforms
Women.Weed.Wifi is a Celebratory Women-of-Color Collective
Innovative platforms and collectives that empower women in the cannabis industry and educate consumers about cannabis are disrupting the traditional cannabis market.
CategoryWorld
Meditation-Focused Flights
Virgin Australia is Quelling Flying Nerves With Meditation Programs
Airlines can disrupt the travel industry by incorporating wellness and mindfulness programs to improve customer satisfaction and combat flying nerves.
