Services paired with meditation-based functions are on the rise
Implications - The continued prevalence of wellness culture has resulted in the pairing of meditation with various products and services. By combining meditation with their various offerings, brands are able to establish more authentic connections with wellness-minded customers.
Insight - The wellness-minded community is only growing as more consumers seek self-improvement and mental resilience. This is due in part to the constant broadcasting of the world's good and bad news online, making for a generation that is unable to turn away from global volatility. This creates a general sense of unrest, creating a greater need for a wellness focus across industries.
Insight - The wellness-minded community is only growing as more consumers seek self-improvement and mental resilience. This is due in part to the constant broadcasting of the world's good and bad news online, making for a generation that is unable to turn away from global volatility. This creates a general sense of unrest, creating a greater need for a wellness focus across industries.
Workshop Question - At what point in the path to purchase could your brand employ wellness-minded activities?
Trend Themes
1. Meditation Pairing - Brands are combining meditation with their various offerings, and creating more authentic connections with wellness-minded customers, thereby establishing wellness focus across industries.
2. Empowering Cannabis-centric Platforms - The wellness-minded community is growing and there is a need for affordable alternatives to expensive therapies and spas, which are being provided by women-of-color collective by creating a safe space to highlight and share the same love of cannabis.
3. Emotion-evoking Retail Space Concepts - There is a forward-thinking within the context of the industry that meditative component and the infusion of sophistication within the enterprise is the future of retail space concepts.
Industry Implications
1. Health and Wellness - There is a need for wellness focus across industries and there is a growing market for products and services that promote physical, mental, and emotional health.
2. Design and Architecture - Retail space concepts are becoming more sophisticated and imaginative in order to generate emotions and memories, transport the audience to a specific state of mind, and offer a shopping experience that complements the product being sold.
3. Fashion Industry - In the fashion industry, there is a push for not only comfort-focused clothing but clothing that promotes self-acceptance and mindfulness through the use of guided meditations.
