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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,876 more

Alcoholic Kombucha

Kombucha's popularity is reflected in the alcohol industry

Trend - The growing popularity of the fermented beverage kombucha has resulted in its influence on the alcohol industry–with more brands now offering alcoholic, or imitation alcohol, beverages based in the tea. These items come as the rising number of kombucha brands on the market seek out ways to collaborate with adjacent industries, as a means of standing out.

Insight - Today's wellness-focused consumer still prioritizes indulgences like desserts and alcohol, but they're increasingly leaning towards forms of treating themselves that provide more of a balance. Rather than taking an "all-or-nothing" approach to their health, consumers are more frequently opting for items that are both indulgent and have nutritional qualities. This shift removes some of the guilt that consumers' may feel on their path to achieving their health and fitness goals.
Workshop Question - How could your brand prioritize responsible indulgence for its customers?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 45 Examples:
41,730 Total Clicks
Date Range:
Mar 17 — Apr 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Alcoholic Kombucha Tonics
Alcoholic Kombucha Tonics
Good Omen Bottling's Kombucha Beverages Introduce a New Craft Brew
With rising interests in health and wellness, kombucha beverages have come into the spotlight over the past few years. Now, Good Omen Bottling is introducing something new with its artisanal Wild... MORE
Fermented Artisan Drinks
Fermented Artisan Drinks
The Wild Tonic Hard Jun Kombucha Has a 7.6% ABV
The Wild Tonic Hard Jun Kombucha range has been introduced by Good Omen Bottling as a new product for consumers to try when seeking out a different kind of libation to enjoy. The drink maintains a 7.... MORE
Spiked Kombucha Cocktails
Spiked Kombucha Cocktails
Willie's Superbrew is a Spiked Seltzer, Kombucha, and Cider All in One
With millennials increasingly looking for creative alternatives to beer and wine, Willie’s Superbrew provides a perfect cocktail hybrid. Willie’s Superbrew is a hybrid beverage that... MORE
Non-Alcoholic Kombucha Beers
Non-Alcoholic Kombucha Beers
Nirvana Brewery Launched Two Inventive New No-Alcohol Beer Products
Bars, mixologists and breweries are adapting to the rise of low- and no-alcohol lifestyles by offering innovative flavor-focused products. London’s Nirvana Brewery recently launched two new no-... MORE
Functional Prebiotic Kombuchas
Functional Prebiotic Kombuchas
Wonder Drink Kombucha Prebiotic Kombucha Plus Supports Focus & More
Last year, Wonder Drink Kombucha unveiled a line of Prebiotic Kombucha products and it is now expanding upon this concept with Prebiotic Kombucha Plus. With enticing varieties like Prickly Pear... MORE
Healthy Fermented Tea Libations
Healthy Fermented Tea Libations
The Flying Embers Organic Hard Kombucha Comes in Three Flavors
The Flying Embers Organic Hard Kombucha has been unveiled by the brand as an adaptogenic drink that will offer consumers a healthier way to enjoy a libation at the end of a long day. Featuring an... MORE

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Related Examples

Shelf-Stable Kombucha Cans
Shelf-Stable Kombucha Cans
Revive Kombucha's Sparkling Kombucha is a Simple Swap for Soda
Canned Espresso Martinis
Canned Espresso Martinis
Kahlúa's New Espresso Style Martini Cans Combine Coffee, Vodka and Kahlúa
Edible Kombucha Ads
Edible Kombucha Ads
Revive Kombucha's Magazine Insert Pairs Blotter Paper & Vegetable-Based Ink
Canned Kombucha Beverages
Canned Kombucha Beverages
Wild Fizz Kombucha's Canned Format Supports Grab-and-Go Consumption
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Premium Polish Kombuchas
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Woodsy Probiotic Beverages
Woodsy Probiotic Beverages
Brew Dr. Kombucha Launched a Seasonal 'Vanilla Oak' Flavor
Earthy Autumnal Kombuchas
Earthy Autumnal Kombuchas
GT's Kombucha's Limited-Edition Fall Flavor Has Turmeric & Cider Spices
Wellness-Promoting Kombucha Packaging
Wellness-Promoting Kombucha Packaging
The Fix8 Kombucha Has Branding by the B&B Studio
Caffeinated Carbonated Water
Caffeinated Carbonated Water
Sparkling Ice +Caffeine is a Fizzing, No-Sugar, Zero-Calorie Drink
Collaborative Rose Kombuchas
Collaborative Rose Kombuchas
Health-Ade and Tone It Up Launched a Pink-Hued 'Bubbly Rose' Kombucha
Small-Scale Kombucha Shots
Small-Scale Kombucha Shots
Big Easy Bucha's Kombucha Shots are Packed as a Trio in Tiny Bottles
Free-Flowing Kombucha Bottles
Free-Flowing Kombucha Bottles
N°1 Kombucha's Drink with Live Cultures Emphasizes Living Energy
40-Ounce Kombucha Bottles
40-Ounce Kombucha Bottles
Humm Kombucha Now Offers Its Top Flavors in Large-Format Bottles
England-Style Kombucha Beers
England-Style Kombucha Beers
Crown Jewel 'BuchaBeer' Combines a Wheat-Based Brew & Fermented Tea
Hard Kombucha Beverages
Hard Kombucha Beverages
Full Sail Brewing's KYLA Hard Kombucha is Fermented to 4.5% ABV
Autumnal Tarragon Kombuchas
Autumnal Tarragon Kombuchas
Brew Dr. Kombucha's 'Harvest' Pairs Apricot, Tarragon & Green Tea
Probiotic-Packed Canned Kombuchas
Probiotic-Packed Canned Kombuchas
The KÖE Organic Kombucha Comes in Five Sweet Flavors
Hybrid Kombucha Drinks
Hybrid Kombucha Drinks
Evolution Fresh's Beverages Combine Organic Kombucha & Cold-Pressed Juice
Free-From Spiked Seltzers
Free-From Spiked Seltzers
Briggs Hard Seltzers are Made with 100% Real Fruit
Prebiotic Kombucha Beverages
Prebiotic Kombucha Beverages
Wonder Drink Kombucha's First-of-Its-Kind Drink Has XOS Fiber
Rosé-Spiked Sparkling Water
Rosé-Spiked Sparkling Water
Truly Rosé Offers a Better-for-You Alternative to Rosé Wine
Botanically Infused Canned Cocktails
Botanically Infused Canned Cocktails
The Svedka Spiked Seltzers Contain 100 Calories Per Can
Small Batch Kombucha Brands
Small Batch Kombucha Brands
Glory Bucha's Locally Sourced Beverages Promote Good Health
Tequila-Infused Sparkling Water
Tequila-Infused Sparkling Water
Sauza Agua Fuerte is a Ready-to-Drink Beverage Spiked with Tequila
Versatile Home Beverage Brewers
Versatile Home Beverage Brewers
The 'Pico U' Extends PicoBrew Beyond Beer
Rosy Millennial Libations
Rosy Millennial Libations
The Smirnoff Spiked Sparkling Seltzer Raspberry Rosé is Sugar-Free
Alcohol-Infused Cold Brews
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Cafe Agave Makes 'Spiked Cold Brew' Combines Coffee and Alcohol
Citrusy Cold Brews
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Rise Brewing Co.'s Newest Flavor Melds the Taste of Orange and Coffee
Complex Flavor Profile Kombuchas
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The New KeVita Master Brew Kombucha Line Flavors are Energizing
Countertop Draft Dispensers
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The 'U-Bruu' Beverage Bar Keeps Drinks Carbonated for Over a Month
Hybrid Soda Cider Libations
Hybrid Soda Cider Libations
The Spiked Jones Hard Cider Soda is a Premium Sparkling Drink
Culinary-Inspired Probiotic Drinks
Culinary-Inspired Probiotic Drinks
Wonder Drink's Trio of Flavors Celebrate Offbeat Food Pairings
Hoppy Citrus Kombuchas
Hoppy Citrus Kombuchas
Humm Kombucha's 'Hopped Grapefruit' Introduces a New Flavor Pairing
Coffee Kombucha Hybrids
Coffee Kombucha Hybrids
Blue Island Makes a Blend of Coffee and Kombucha Called 'CoffeeBucha'
Boozy Brunch Marathons
Boozy Brunch Marathons
The Great Divide Brewing Company's 'bRUNch' Served "Breakfast Beer"
In-Store Apothecary Bars
In-Store Apothecary Bars
Naturopathica's NYC Store Boasts a Healing Bar with Natural Remedies
Origin-Focused Beverage Branding
Origin-Focused Beverage Branding
The KHUYA Bottled Beverages are Raw and Healthy
Fermented Food Festivals
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The New York City Fermentation Festival is the First of Its Kind
Crowdsourced Rebranding Campaigns
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Barefoot Bucha Used Fan Input to Rebrand as Blue Ridge Bucha
Sassy Kombucha Branding
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Kombucha Zest Organic Health Drinks are Marketed in a Hip Way
Instant Tea Tablets
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This Concept Imagines Soluble Tea Tablets for Day and Night
Fermented Ketchup Condiments
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Postmark Brewing is Now Making a Beer Beverage Called 'Blondebucha'