Matcha snack products are packaged for on-the-go consumption
Trend - With matcha's popularity still going strong, brands have created packaged snacks that allow people to consume the ingredient on-the-go. Sometimes using the ingredient to create options that cater to nutritional preferences like a ketogenic diet, these products are designed specifically for health-minded consumers.
Insight - Many consumers, particularly millennials, put a great deal of value on services and products that are perceived to be in support of their wellness, motivated by their tendency to focus on self-improvement as a means of feeling in control. At the same time, there's a sometimes competing desire for products that are easy to travel with during the course of a busy daily life, creating a need for products that bring these two elements together.
Insight - Many consumers, particularly millennials, put a great deal of value on services and products that are perceived to be in support of their wellness, motivated by their tendency to focus on self-improvement as a means of feeling in control. At the same time, there's a sometimes competing desire for products that are easy to travel with during the course of a busy daily life, creating a need for products that bring these two elements together.
Workshop Question - How could your brand better prioritize convenience for its customer?
Trend Themes
1. On-the-go Functional Snacks - With matcha's popularity still going strong, brands have created packaged snacks that cater to nutritional preferences for a quick and healthy boost, aligning with a trend for busy consumers looking for easy ways to stay healthy on the go.
2. Functional Snacking for Targeted Benefits - Snack bars are being developed to cater to specific wellness needs such as cognitive functions, anti-inflammatory support or keto diets, creating vested interest and new opportunities within the health and wellness industry.
3. Colorful, Globally Inspired Snacking - As health-conscious consumers turn to better-for-you snacks, flavorful and naturally colored, globally-inspired products that introduce new perspectives on well-being from different parts of the world are becoming popular, creating opportunities for cross-cultural snacking innovation.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can explore new, healthy, and tasty ways to cater to consumer demands for nutritious snacks that meet specific health goals.
2. Wellness Industry - The wellness industry can expand its offerings by targeting time-crunch consumers who want convenient but healthy snacks that cater to specific needs, such as ketogenic, anti-inflammatory, and mood-boosting diets.
3. Cultural Industries - The cultural industries can participate in new markets, developing snack products that are colorful, globally inspired, and introduce new perspectives on well-being from different parts of the world, appealing to consumers interested in cross-cultural snacking experiences.
