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Honest Fields' Organic Puffs are Positioned as a Stress-Relieving Snack

Inspired by the nutritious and stress-relieving qualities of matcha, Honest Fields set out to create healthy, organic puffs. The zero-calorie, no-sugar-added, vegan-friendly Matcha and Lime Organic Puffs are free from a range of ingredients— including palm oil—and are made with just a base of corn flour, rapeseed oil and chlorella powder, as well as a natural flavors, sweeteners and antioxidants.

According to the brand, "relaxation is a by-product of snacking" and it sees the Matcha & Lime organic puffs as a way for consumers to support "zen-ification."

While many people are familiar with the idea of curling up with a hot cup of green tea for its soothing properties, a new wave of functional snacks for stress relief are emerging to calm the many people who constantly suffer from frazzled nerves and scattered minds.