Category
Fashion
Scaled Restraint
Trend cluster
Category
Hyper-Personalized
Skincare
Skincare products integrate and spotlight hyper-customization options.
4.4
Trend score
Trend
What is the Hyper-Personalized Skincare trend?
Hyper-Personalized Skincare: As customization becomes a more common aspect of products and services consumers purchase today, brands, including those in the skincare industry, are heightening the degree to which their offerings can be tailored to each individual customer.
Insight
The consumer insight behind the Hyper-Personalized Skincare trend
The boom of interest in "self-care" aligns with consumers' increased desire to feel they're investing in themselves in order to reach their full potential. Though wholly positive, this movement begins with the potentially stressful culture of comparison fostered through social media. This is especially poignant among Mid Millennial consumers who tend to use social media as a highlight reel for the most aspirational aspects of their lives.
Trend themes
Themes within the Hyper-Personalized Skincare trend
Three behaviours holding the trend together01
Hyper-Personalization
The skincare industry is offering hyper-customized offerings to meet the increasing demand for self-care.
02
Artificial Intelligence
Technologies such as AI and computer-vision face scans are increasingly being utilized in the skincare industry to provide tailored recommendations based on user input and facial analysis.
03
Convenience
Online tools and personalized product packages are making it easier for consumers to access the skincare products and support they need without having to go through complicated processes like meeting with a dermatologist.
Industry implications
What the Hyper-Personalized Skincare trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
Cosmetic brands are leveraging new technologies to offer personalized, AI-driven experiences to consumers who want tailored product recommendations.
For
Artificial Intelligence
AI-driven technologies are being more commonly integrated into various industries such as skincare, beauty, wellness, and retail.
For
Personalized and Online Services
As more consumers demand convenience, industries are catering to these needs by offering personalized, AI-driven online services to make it easier for consumers to access the support they need without leaving their homes.
Workshop question
What would a hyper-personalized iteration of your offering look like?
Trend signals
Trend signals for Hyper-Personalized Skincare
Trend score 4.4 out of 10, from popularity 72%, activity 47%, freshness 12%.
Popularity72%
Activity47%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Hyper-Personalized Skincare trend
5 featured examples from Mar 22 to Jul 20, 2022CategoryBusiness
Convenient Online Skincare Brands
'Geologie' Compiles a Personalized Set of Skincare Products
The skincare industry is being disrupted by personalized online tools that offer customized product packages based on customer data.
CategoryFashion
AI Suncare Advisors
Marionnaud Italy's New Tool Offers Customers Personalized Suncare Routines
Revieve's AI Suncare Advisor demonstrates the potential for AI to revolutionize the beauty and personal care industry by providing hyper-personalized recommendations.
CategoryFashion
AI Makeup Experiences
Revieve and Shiseido Launch the AI Makeup Advisor Experience
Revieve and Shiseido's virtual makeup try-on technology is disrupting the traditional makeup buying experience and is poised to revolutionize the beauty industry.
CategoryFashion
Coaching Skin Health Apps
+SABI AI is a First-of-Its-Kind 360 Wellness & Skin Health Coach App
The beauty and personal care industry can leverage AI-powered skin health apps to offer personalized solutions and connect with customers in a more meaningful way.
CategoryFashion
Personalized Eye Cream Duos
PROVEN Skincare's Day and Night Duo are Tailor-Made with AI
The Beauty and Personal Care industry could benefit from the disruptive innovation opportunities presented by AI-powered personalization of skincare products.
