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Personalized Eye Cream Duos

PROVEN Skincare's Day and Night Duo are Tailor-Made with AI

— May 6, 2022 — Fashion
PROVEN uses the power of data and artificial intelligence to tailor its products to the needs of individual customers and its new personalized Eye Cream Duo is no exception. These day and night formulations deliver deep nourishment to a delicate area of the face and they do so in a way that considers a customer's lifestyle and environmental factors.

From stress levels and local pollution levels to water hardness, these formulas deliver tailored benefits to improve skin health over time, and reduce signs of aging.

The Personalized Eye Cream Duo is the world's first of its kind, as well as PROVEN's first new product launch since its debut in 2019. This pair of products came highly requested by customers and it had more than 6,000 subscribers on the waitlist ahead of the launch.
Trend Themes
1. Personalized Skincare - AI-powered personalization of skincare products provides an opportunity for companies to create unique offerings for individual customers.
2. Environmental-focused Beauty - Integrating environmental factors into personalized skincare products can attract customers seeking sustainable and eco-friendly options.
3. Data-driven Formulations - Using data and AI to formulate skincare products can lead to more effective and personalized solutions for customers.
Industry Implications
1. Beauty and Personal Care - The Beauty and Personal Care industry could benefit from the disruptive innovation opportunities presented by AI-powered personalization of skincare products.
2. Health and Wellness - Personalized skincare products have the potential to become a key component of an individual's personal health and wellness routine.
3. Artificial Intelligence - AI technology offers disruptive innovation opportunities for entrepreneurs in the personal care industry looking to create unique and personalized skincare products.
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