Trend cluster
Category

Youth
Stress

Products, services and design center around childhood stress-reduction.

Kid-Focused Sensory FurnitureFriendly Modern Children's ClinicsWhimsical AR Cancer CharactersChronic Illness Coping AppsAnxiety-Reducing Virtual Reality Games

Trend

What is the Youth Stress trend?

Youth Stress: Whether tackling concerns related to infants or children with anxiety, or the stress induced by physical health-related problems, brands and companies are aiming to reduce stress in young people with various products, services, and purposeful design.

Insight

The consumer insight behind the Youth Stress trend

Though North American adults are increasingly focusing on stress-reducing habits, fostering those skills in children is becoming top of mind for institutions, businesses, and parents alike. It's particularly important for more vulnerable individuals like children to learn skills that enhance their mental health, since they don't have the same healthy coping mechanisms that many adults have had the time to develop.

Trend themes

Themes within the Youth Stress trend

Three behaviours holding the trend together
01

Children's Mental Health

Brands and companies focus on reducing stress and enhancing mental health in young people with various products, services, and purposeful design.

02

Virtual Reality Therapy

Virtual reality games and apps are being utilized by the medical industry to reduce anxiety among children and people with chronic illness by familiarizing them with medical procedures and providing a friendly and engaging distraction.

03

Sensory Furniture

Companies are designing sensory furniture for children that aim to regulate emotions, improve concentration, and lower stress.

Industry implications

What the Youth Stress trend means for industry

Where the trend changes the playbook
For

Healthcare

The healthcare industry can leverage virtual reality technology to reduce anxiety among children and patients with chronic illness, and create more comfortable and welcoming environments in clinics and hospitals.

For

Design

The design industry can create purposeful and innovative products and environments that promote children's mental health, such as sensory furniture, interactive apps, and child-friendly clinics.

For

Education

The education industry can play a role in promoting children's mental health by teaching stress-reducing skills and coping mechanisms in early education, and integrating innovative technologies in classroom settings.

Workshop question

How could your brand prioritize stress reduction, both internally and for its customer?

Trend signals

Trend signals for Youth Stress

Trend score 3.7 out of 10, from popularity 51%, activity 51%, freshness 8%.

Popularity51%
Activity51%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial (not a primary audience)
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific