Brands invest in schooling to boost educational awareness
Trend - As brands become more conscientious of the causes they adhere to, a shift toward more educational endeavors can be observed. Focusing on offering scholarships and educational support, brands in non-traditional spaces like gaming and auto are getting involved to help support those in need of financial aid.
Insight - Beyond building educational awareness, these brands are also showcasing a dedication and commitment to causes that help consumers and their overall growth and development. Their alignment with education-based initiatives comes as young consumers feel more loyalty to brands that cater to the social and political causes that speak to their own lifestyles and needs.
Insight - Beyond building educational awareness, these brands are also showcasing a dedication and commitment to causes that help consumers and their overall growth and development. Their alignment with education-based initiatives comes as young consumers feel more loyalty to brands that cater to the social and political causes that speak to their own lifestyles and needs.
Workshop Question - How can your brand better invest in the development and growth of younger consumers?
Trend Themes
1. Branded Scholarships - Brands invest in education to boost awareness of social and political causes.
2. Full-fee Scholarships - Companies are offering full-fee scholarships for students to support innovation.
3. Charitable Ads - Advertising strategies highlight charitable scholarships over traditional celebrity endorsement.
Industry Implications
1. Education - The education industry can benefit from the financial support offered by brands and companies through scholarships.
2. Automotive - Brands in non-traditional spaces like the automotive industry are investing in education-based initiatives.
3. Video Games - Developers are using their expertise to help improve education and mental health, which has inspired video game-inspired scholarships.
4 Featured, 31 Examples:
75,785 Total Clicks
Date Range:
Jul 18 — Jan 19
Trending:
Untested
Consumer Insight Topics:
