'Pjoy' is the name of a new purpose-led, sustainable cotton pyjama brand that is on a mission to "make mental health an everyday conversation." While enjoying a day in one's pyjamas can be seen as a relaxing luxury, living in pyjamas for an extended period can also represent a time of struggle in one's life—with its sleepwear, Pjoy aims to capture the dual symbolism of PJ day.
By sharing eco-friendly sleepwear with designs by artists, Pjoy will help to support mental health charities and projects with The Pjoys Foundation through GivingWorks.org. In addition to being made of 100% sustainable cotton, the digitally printed pyjamas feature buttons made from Corzo nuts.
Pjoy is currently crowdfunding on Crowdfunder and pledges to donate 5% of its campaign total to Place2Be, a leading national children's mental health charity.