Category
Lifestyle
Assisted Choices
Trend cluster
Category
Flavor-Free
Electrolyte
Beverage brands offer plain water with enhanced benefits.
3.0
Trend score
Trend
What is the Flavor-Free Electrolyte trend?
Flavor-Free Electrolyte: Not all consumers are interested in consuming electrolytes post-workout, or to fuel their day, with the sugars and salts that come in most electrolyte-based beverages. As a result, more brands are offering flavor-free, electrolyte-infused waters, revealing the increasingly niche preferences that emerging brands are willing to cater to in effective competition with larger brands, which try to market to as many people as possible.
Trend themes
Themes within the Flavor-Free Electrolyte trend
Three behaviours holding the trend together01
Flavor-free Electrolyte Beverages
As more consumers look for healthier drink options, brands are offering flavor-free, electrolyte-infused waters to cater to niche preferences.
02
Functional Beverages
Alternative and healthier beverage options are expanding, including options like CBD-infused, hydration-optimizing, and immune-boosting drinks.
03
Sustainable Ingredients
Brands are looking to sustainably sourced ingredients, like birch water and cactus, as functional beverage components that can also appeal to eco-conscious consumers.
Industry implications
What the Flavor-Free Electrolyte trend means for industry
Where the trend changes the playbookFor
Beverage
Existing established brands in the beverage industry can benefit from offering healthier and more sustainable options to compete with emerging brands.
For
Health and Wellness
Functional beverages and healthier hydration options can have a direct impact on the health and wellness industry, particularly for consumers on-the-go looking for quick and convenient options.
For
Eco-Friendly
Sustainably sourced ingredients and environmentally conscious packaging for beverages have broad implications for the eco-friendly industry and those looking to reduce their environmental footprint.
Workshop question
Consider how your brand could better cater to niche consumer interests.
Trend signals
Trend signals for Flavor-Free Electrolyte
Trend score 3.0 out of 10, from popularity 43%, activity 38%, freshness 9%.
Popularity43%
Activity38%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Flavor-Free Electrolyte trend
5 featured examples from Aug 10, 2017 to Sep 16, 2019CategoryLifestyle
Caffeine-Infused Electrolyte Drinks
The Black Insomnia Black Hydro Drink Boosts Energy
New beverage companies can emerge to compete in the alternative beverage market.
CategoryLifestyle
Immune-Boosting Birch Beverages
Yönalé's Clean, Plant-Based Drink Supports One's Immunity & Energy
Beverage companies have the opportunity to create beverages with functional benefits, like birch water's immune-boosting and energy-enhancing ingredients, while also introducing s…
CategoryLifestyle
CBD-Infused Water Drinks
Flow Glow Helps Optimally Hydrate Your Body and Enhance Wellness
CBD-infused hydration drinks offer innovative opportunities for beverage companies to enhance their product offerings and meet consumer demand for more wellness-oriented beverages.
CategoryLifestyle
Tropical Cactus Water Beverages
True Nopal's Cactus Water Plus Pineapple is Crisp & Refreshing
The beverage industry can capitalize on the growing interest in cactus water as a new beverage category, focusing on marketing natural and organic product offerings.
CategoryLifestyle
Hydration-Optimizing Bottled Waters
Sportwater is Packed with Electrolytes to Keep You Hydrated
Disruptive innovation opportunity for the bottled water industry to incorporate nutrients and electrolytes in their products.
