Category
Tech
Delegated Interfaces
Trend cluster
Category
Oxygenated
Fitness
Brands offer oxygen-measuring or controlling devices and services.
5.0
Trend score
Trend
What is the Oxygenated Fitness trend?
Oxygenated Fitness: Brands are offering products and facilities that either measure or control the oxygen levels that athletes are working with, in order to monitor their health in the process of exercise, or to simulate conditions that they're training for.
Insight
The consumer insight behind the Oxygenated Fitness trend
Professional and committed athletes tend to go the extra mile when it comes to achieving their fitness goals. Outside of diet and fitness, this segment of consumers is more likely to experiment with products and services that offer unique performance-enhancing benefits. This all-encompassing approach ensures that athletes are able to care for their bodies as they push them.
Trend themes
Themes within the Oxygenated Fitness trend
Three behaviours holding the trend together01
Oxygenated Fitness
Brands are offering products and facilities that either measure or control the oxygen levels that athletes are working with, in order to monitor their health in the process of exercise or to simulate conditions that they're training for.
02
Holistic Health Wearables
Wearables that track health metrics beyond steps and calories burned, such as blood oxygen saturation, are gaining popularity as consumers become more comfortable with the idea of wearing technology and tracking their health with more precision.
03
Low-Oxygen Training Facilities
Fitness centers and training facilities are incorporating low-oxygen conditions to simulate high-altitude training and improve physical endurance rates, offering a new way for athletes and fitness enthusiasts to train and improve their performance.
Industry implications
What the Oxygenated Fitness trend means for industry
Where the trend changes the playbookFor
Fitness Technology
With the rise of wearables and connected devices that track health metrics, fitness technology has become a booming industry with plenty of opportunities for disruptive innovation.
For
Sports and Athletic Performance
The sports and athletic performance industry is constantly seeking new ways to improve training methods and enhance performance, with trends such as low-oxygen training facilities and oxygen-measuring devices offering new opportunities for innovation.
For
Healthcare Technology
As more consumers seek to track and monitor their own health, healthcare technology has evolved to include wearables and connected devices that allow for continuous health monitoring and management, such as connected health-tracking rings that detect low blood oxygen levels.
Workshop question
How could your brand allow its consumers more all-encompassing products/services within its area of expertise?
Trend signals
Trend signals for Oxygenated Fitness
Trend score 5.0 out of 10, from popularity 79%, activity 63%, freshness 8%.
Popularity79%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Oxygenated Fitness trend
4 featured examples from Sep 29, 2017 to Jan 2, 2019CategoryLifestyle
Low-Oxygen Training Facilities
ASICS is to Open a Tokyo Training Facility in September of 2019
The fitness and sports industry can benefit from low-oxygen training facilities that enhance athletic performance and improve endurance.
CategoryTech
Holistic Health Wearables
The 'FitOn' Smartwatch Measures Blood Oxygen Saturation and More
Opportunity for companies to develop and market wearable devices that focus on holistic health tracking.
CategoryFashion
At-Home Cryotherapy Devices
001 London's CRYOpress Helps Oxygen Reach the Epidermis
The beauty industry can take advantage of the at-home cryotherapy device trend to offer innovative skincare solutions and tap into the growing demand for convenient self-care.
CategoryTech
Connected Health-Tracking Rings
The Conceptual 'Oxygem' Detects Low Blood Oxygen Levels
The rise of connected health-tracking ring devices like the Oxygem ring present a disruptive innovation opportunity for healthcare technology companies.
