Brands offer oxygen-measuring or controlling devices and services
Trend - Brands are offering products and facilities that either measure or control the oxygen levels that athletes are working with, in order to monitor their health in the process of exercise, or to simulate conditions that they're training for.
Insight - Professional and committed athletes tend to go the extra mile when it comes to achieving their fitness goals. Outside of diet and fitness, this segment of consumers is more likely to experiment with products and services that offer unique performance-enhancing benefits. This all-encompassing approach ensures that athletes are able to care for their bodies as they push them.
Insight - Professional and committed athletes tend to go the extra mile when it comes to achieving their fitness goals. Outside of diet and fitness, this segment of consumers is more likely to experiment with products and services that offer unique performance-enhancing benefits. This all-encompassing approach ensures that athletes are able to care for their bodies as they push them.
Workshop Question - How could your brand allow its consumers more all-encompassing products/services within its area of expertise?
Trend Themes
1. Oxygenated Fitness - Brands are offering products and facilities that either measure or control the oxygen levels that athletes are working with, in order to monitor their health in the process of exercise or to simulate conditions that they're training for.
2. Holistic Health Wearables - Wearables that track health metrics beyond steps and calories burned, such as blood oxygen saturation, are gaining popularity as consumers become more comfortable with the idea of wearing technology and tracking their health with more precision.
3. Low-oxygen Training Facilities - Fitness centers and training facilities are incorporating low-oxygen conditions to simulate high-altitude training and improve physical endurance rates, offering a new way for athletes and fitness enthusiasts to train and improve their performance.
Industry Implications
1. Fitness Technology - With the rise of wearables and connected devices that track health metrics, fitness technology has become a booming industry with plenty of opportunities for disruptive innovation.
2. Sports and Athletic Performance - The sports and athletic performance industry is constantly seeking new ways to improve training methods and enhance performance, with trends such as low-oxygen training facilities and oxygen-measuring devices offering new opportunities for innovation.
3. Healthcare Technology - As more consumers seek to track and monitor their own health, healthcare technology has evolved to include wearables and connected devices that allow for continuous health monitoring and management, such as connected health-tracking rings that detect low blood oxygen levels.
