Japanese footwear brand ASICS recently announced that it will be opening a Tokyo training facility at the heart of the city next year. More precisely, the location is in the Toyosu district, adjacent to the 2020 Olympic and Paralympic Athletes' Village.
The Tokyo training center will span 5,000 square meters and will provide access to a special low-oxygen training facility. ASICS makes its gym available to a wide audience — from sports enthusiasts to professional athletes. Dubbed ' ASICS Sports Complex TOKYO Bay,' the company attempts to simulate high-altitude training — 2,000 meters and above, in an indoor setting. This feature of the new Tokyo training facility is dedicated to improving physical endurance rates, especially for muscle efficiency.
ASICS will provide low-oxygen conditions for track and field, swimming and other sports.
Photo Credits: ASICS
What's Driving This Trend
- Low-oxygen Training Facilities
- Low-oxygen training facilities offer a disruptive innovation opportunity for improving physical endurance rates and muscle efficiency.
- Indoor High-altitude Training
- Indoor high-altitude training facilities present a disruptive innovation opportunity for simulating high-altitude conditions in an indoor setting.
- Sports Performance Enhancement
- Sports performance enhancement through low-oxygen training facilities creates a disruptive innovation opportunity for improving athletic performance and muscle endurance.
Who This Affects Most
- Fitness and Sports
- The fitness and sports industry can benefit from low-oxygen training facilities that enhance athletic performance and improve endurance.
- Athletic Equipment and Apparel
- The athletic equipment and apparel industry can capitalize on the demand for specialized products that complement low-oxygen training facilities.
- Wellness and Health
- The wellness and health industry can tap into low-oxygen training facilities as a novel approach to improving physical fitness and overall well-being.
