Category
Lifestyle
Assisted Choices
Trend cluster
Category
Revamped
Consignment
The concept of second-hand designer shops is reinvented for modern consumers.
4.6
Trend score
Trend
What is the Revamped Consignment trend?
Revamped Consignment: Considering the Millennial's propensity for eco-consciousness and luxury goods, consignment shopping is a natural fit for their interests. As a result, this style of retail is being revisited and revamped. From digital drop-off consignment to designer-controlled consignment, tweaks to this space show an evolution that takes the Millennial appeal even further.
Trend themes
Themes within the Revamped Consignment trend
Three behaviours holding the trend together01
Convenience Consignment
Digital drop-offs, at-home pickups and appraisals, and exchange initiatives are all examples of consignment shopping being made more convenient for consumers.
02
Designer Focus
Consignment shops partnering with luxury labels, designer-endorsed resales, and high-end marketplaces are all showcasing a focus on designer clothing as a key area of sales growth.
03
Experiential Shopping
Experiential consignment shops, P2P clothing store openings, and luxury resell sites are all examples of consignment shopping being reinvented to offer a unique and interactive retail experience.
Industry implications
What the Revamped Consignment trend means for industry
Where the trend changes the playbookFor
Retail
From brick-and-mortar experiential consignment shops to online marketplaces, the retail industry is evolving to cater to consumers' growing interest in second-hand shopping.
For
Luxury
The rise of designer-endorsed resales, high-end marketplaces, and luxury consignment shops are all disrupting the luxury industry and providing new revenue streams for brands.
For
Sustainability
Convenience consignment options, exchange initiatives, and P2P clothing store openings are all promoting sustainable shopping practices and encouraging consumers to buy and sell second-hand clothing.
Workshop question
What is one movement within your industry that you could own, and how?
Trend signals
Trend signals for Revamped Consignment
Trend score 4.6 out of 10, from popularity 65%, activity 65%, freshness 8%.
Popularity65%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Revamped Consignment trend
7 featured examples from Jan 24, 2016 to Mar 24, 2018CategoryBusiness
Consignment Jewelry Marketplaces
'Gleem & Co.' is a Place to Buy and Insure One-of-a-Kind Pieces
The emergence of online consignment jewelry marketplaces like Gleem & Co.
CategoryLuxury
Luxury Resale Sites
Rebagg is an Online Second Market for Luxury Goods
Disruptive innovation opportunity: Explore ways to integrate luxury resale into existing fashion e-commerce platforms.
CategoryEco
Designer-Endorsed Consignment
Stella McCartney and The RealReal are Selling Designer Labels
Designer-endorsed consignment offers a potential innovation opportunity for fashion retailers to tap into the growing demand for sustainable fashion.
CategorySocial Good
Second-Hand Clothing Initiatives
The New Macy’s Promotion Allows Customers to Exchange Old Clothes
Macy's initiative showcases a disruptive innovation opportunity for the retail industry in promoting sustainable shopping.
CategoryBusiness
Experiential Consignment Shops
'The Real Real' is a Place to Resell a Variety of Luxury Goods
The Real Real is disrupting the luxury consignment industry by creating a seamless shopping experience for customers to buy and sell high-end goods.
CategoryFashion
P2P Clothing Store Openings
Depop's L.A-based Store is the Brand's First Brick-and-Mortar Effort
The fashion industry can incorporate more peer-to-peer and consignment models to cater to the growing demand for sustainable and affordable fashion.
CategoryMarketing
Pick-Up Fashion Consignments
My Modern Closet Collects Garments from Consumers for Easy Cash Swaps
Developing innovative platforms that streamline the process of buying, selling, and donating clothing.
