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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,075 more

Seaweed Infusion

Kelp Seaweed serves as a nutrient-packed option

Trend - Typically eaten in the form of sushi or dried nori sheet snacks, seaweed is now being infused into alternative food products. This ingredient is being positioned as a health ingredient, similar to past positioning of kale or turmeric.

Insight - The concept of healthy eating has transformed throughout the years. Whereas in the 90s and early 2000s, consumers were interested in more restrictive eating, today's consumer is more interested in ingredients that can be added to the diet to increase wellness. This is why "star ingredients" tend to be met positively, especially when said ingredient is natural or exotic.
Workshop Question - How can your brand leverage sustainable materials and combine them with existing products to target a niche audience?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
44,001 Total Clicks
Date Range:
Sep 17 — Jan 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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