Category
Fashion
Scaled Restraint
Trend cluster
Category
Patch
Health
Non-invasive patches treat skin problems and track skin's health.
4.7
Trend score
Trend
What is the Patch Health trend?
Patch Health: Brands are using the convenience and concentration-related benefits of patches to infuse skincare ingredients or skin health-tracking functions. The use of patches to enhance skin's health allows for brands to appeal to consumers' preference for novelty.
Insight
The consumer insight behind the Patch Health trend
When it comes to the way they take care of their skin, consumers' routines have become more targeted, and more focused on overall health and prevention. People are increasingly prioritizing the purchase of products that aid in this process, as they look for ways to track, treat, and prevent skin concerns that may lead to health or cosmetic issues down the road.
Trend themes
Themes within the Patch Health trend
Three behaviours holding the trend together01
Patch-Based Skincare
The use of patches to enhance skin's health is a growing trend that allows for brands to appeal to consumers' preference for novelty.
02
Wearable Skin Health Tracking
As consumers prioritize the purchase of products that aid in tracking, treating, and preventing skin concerns, wearable skin health tracking devices are becoming more popular.
03
pH-Reading Sensors
Sensors that track skin pH levels are a new and innovative way for people to understand the health of their skin and create bespoke skincare routines.
Industry implications
What the Patch Health trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
Patch-based skincare, wearable skin health tracking, and pH-reading sensors are all trends impacting the beauty and skincare industry.
For
Athletic Wear and Performance
Wearable hydration tracking patches, like the Gatorade Wearable, are a trend impacting the athletic wear and performance industry.
For
Footwear and Footcare
Peel-and-stick deodorant patches, like Probelle's Shoe Deodorant Patch, are a trend impacting the footwear and footcare industry.
Workshop question
How could your brand deliver its product/service in a novel format?
Trend signals
Trend signals for Patch Health
Trend score 4.7 out of 10, from popularity 72%, activity 62%, freshness 8%.
Popularity72%
Activity62%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Patch Health trend
4 featured examples from Mar 29, 2018 to Jan 7, 2019CategoryLifestyle
pH-Reading Skincare Sensors
L'Oreal Introduced the My Skin Track pH by La Roche-Posay at CES 2019
The skincare industry can leverage wearable sensors to develop personalized products and treatments for customers based on their pH levels.
CategoryTech
Hydration-Tracking Patches
The Gatorade Wearable Reads a Person's Sweat To Determine Hydration
Wearable technology companies can leverage the advancements in sweat-tracking patches to develop innovative products that monitor hydration levels.
CategoryLifestyle
Microneedling Acne Patches
SokoGlam's Acropass Trouble Cure Targets Deep Inflammation and Bacteria
Skincare companies can leverage microneedling technology to develop innovative acne treatments and spot solutions.
CategoryFashion
Peel-and-Stick Deodorant Patches
Probelle's Shoe Deodorant Patch is a Spray or Powder Alternative
Disruptive innovation opportunity: Integrate deodorant patches directly into the design of footwear to provide long-lasting odor protection.
