Non-invasive patches treat skin problems and track skin's health
Trend - Brands are using the convenience and concentration-related benefits of patches to infuse skincare ingredients or skin health-tracking functions. The use of patches to enhance skin's health allows for brands to appeal to consumers' preference for novelty.
Insight - When it comes to the way they take care of their skin, consumers' routines have become more targeted, and more focused on overall health and prevention. People are increasingly prioritizing the purchase of products that aid in this process, as they look for ways to track, treat, and prevent skin concerns that may lead to health or cosmetic issues down the road.
Insight - When it comes to the way they take care of their skin, consumers' routines have become more targeted, and more focused on overall health and prevention. People are increasingly prioritizing the purchase of products that aid in this process, as they look for ways to track, treat, and prevent skin concerns that may lead to health or cosmetic issues down the road.
Workshop Question - How could your brand deliver its product/service in a novel format?
Trend Themes
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Patch-based Skincare — The use of patches to enhance skin's health is a growing trend that allows for brands to appeal to consumers' preference for novelty.
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Wearable Skin Health Tracking — As consumers prioritize the purchase of products that aid in tracking, treating, and preventing skin concerns, wearable skin health tracking devices are becoming more popular.
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Ph-reading Sensors — Sensors that track skin pH levels are a new and innovative way for people to understand the health of their skin and create bespoke skincare routines.
Industry Implications
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Beauty and Skincare — Patch-based skincare, wearable skin health tracking, and pH-reading sensors are all trends impacting the beauty and skincare industry.
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Athletic Wear and Performance — Wearable hydration tracking patches, like the Gatorade Wearable, are a trend impacting the athletic wear and performance industry.
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Footwear and Footcare — Peel-and-stick deodorant patches, like Probelle's Shoe Deodorant Patch, are a trend impacting the footwear and footcare industry.
