Category
Lifestyle
Assisted Choices
1.8
Trend score
Trend
What is the Seawater Infusion trend?
Seawater Infusion: The benefits of drinking seawater typically do not outweigh the dangers, however with the right filtration processes beverage brands are able to position this ingredient as key to the flavor and nutritional value of their products.
Insight
The consumer insight behind the Seawater Infusion trend
The food and beverage category is often oversaturated and consumers find themselves craving new products and experiences. By merging two typically unrelated ideas brands are able to appeal to consumers' sense of curiosity surrounding new ingredients and satisfy the preference for novelty ushered in by oddity-focused foodie culture.
Trend themes
Themes within the Seawater Infusion trend
Three behaviours holding the trend together01
Seawater infusion
Brands are infusing seawater into food and beverage products to create unique flavors and nutritional benefits
02
Zero additives
Brands are promoting minimal intervention and zero additives in food and beverage products to appeal to consumers who prioritize clean and natural ingredients
03
Character branding
Brands are using character branding in packaging and marketing to create emotional connections with consumers and differentiate from competitors
Industry implications
What the Seawater Infusion trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage brands can explore using seawater infusion and promoting zero additives to create unique products with clean and natural ingredients
For
Wine
Wine brands can incorporate seawater into wine-making and promote minimal intervention to attract consumers who prioritize clean and natural products
For
Fitness and Wellness
Fitness and wellness brands can offer seawater-infused recovery drinks to provide consumers with nutritional benefits and to aid in recovery after exercise or alcohol consumption
Workshop question
How could your brand appeal to consumers with unlikely additions to its product/service?
Trend signals
Trend signals for Seawater Infusion
Trend score 1.8 out of 10, from popularity 17%, activity 29%, freshness 8%.
Popularity17%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seawater Infusion trend
4 featured examples from Jun 10, 2017 to Jan 23, 2019CategoryLifestyle
Smiling Mineralized Soda Branding
The Jeju Cider Has a Cheery Aesthetic to Draw in Consumers
Soda brands can incorporate unique branding and healthier ingredients to distinguish themselves in the competitive beverage market.
CategoryLifestyle
Zero Additive Roses
Santa Barbara Usual Rose is a Simple Yet Flavorful Wine Option for the Summer
Winemakers can take advantage of the clean label wine trend and disruptive innovation opportunities to create additive-free wines that cater to health-conscious consumers.
CategoryLifestyle
Seawater-Infused Drinks
The Refix Recovery Drink is a Balanced Mix of Seawater and Spring Water
The beverage industry can explore the production of seawater-infused drinks for various health benefits.
CategoryLifestyle
Seawater-Based Gazpacho
Seawater's Mediterranean Vegetable Gazpacho is Rich in Minerals
The food and beverage industry has an opportunity to create new products that use seawater and Mediterranean-sourced fruits and vegetables to offer differentiated and health-focus…
