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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,074 more

Seawater Infusion

Beverages infused with seawater are on the rise

Trend - The benefits of drinking seawater typically do not outweigh the dangers, however with the right filtration processes beverage brands are able to position this ingredient as key to the flavor and nutritional value of their products.

Insight - The food and beverage category is often oversaturated and consumers find themselves craving new products and experiences. By merging two typically unrelated ideas brands are able to appeal to consumers' sense of curiosity surrounding new ingredients and satisfy the preference for novelty ushered in by oddity-focused foodie culture.
Workshop Question - How could your brand appeal to consumers with unlikely additions to its product/service?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
42,870 Total Clicks
Date Range:
Jun 17 — Jan 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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