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Adventure Viewing

The choose-your-own-adventure format enters passive forms of entertainment

Trend – Brands associated with passive forms of entertainment such as storytelling are incorporating choose-your-own-adventure formats into their offerings in new and innovative ways. Now an option in everything from smart home assistants to streamed movie content, the choose-your-own-adventure option is able to engage by directly involving the customer in how they want to be entertained.

Insight – With consumer attention spans being increasingly limited due to the new ways in which they consume content, this new form of interactive storytelling in contemporary formats is able to maintain customer engagement over an extended period of time. This shift also speaks to the growing desire for immersive experiences over passive viewership–which has now extended into the home.
Workshop Question - How could your brand make its product, service, or campaigns more interactive?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
48,168 Total Clicks
Date Range:
Jul 18 — Apr 20
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Eye-Tracking Film Experiences
Eye-Tracking Film Experiences
The Angry River is a Revolutionary Take on Interactive Storytelling
The Angry River is considered to be a “landmark interactive film” and it is justifiably so thanks to the advanced technology it uses to engage users. Unlike most contemporary choose-your-... MORE
Voice-Powered Unboxing Experiences
Voice-Powered Unboxing Experiences
Gwynnie Bee Created a Voice-Activated Unboxing Adventure
Gwynnie Bee is a subscription service that gives women the chance to access an unlimited closet of designer clothing—and to help consumers learn about its size-inclusive service, Gwynnie Bee... MORE
play_circle_filled Sci-Fi Voice Assistant Games
Sci-Fi Voice Assistant Games
'Westworld: The Maze' is an Immersive Game on Amazon Alexa
Many immersive games have been created based on successful TV shows and movies, but Westworld: The Maze introduces players to an entirely new kind of experience on Amazon Alexa. Westworld is a sci-... MORE
Choose-Your-Own-Adventure TV Shows
Choose-Your-Own-Adventure TV Shows
Netflix is Planning to Offer Deeper TV Immersion for Audiences
Netflix is gearing up to make choose-your-own-adventure TV programming available to its audience. This development in narrative structures will surely offer individuals a highly immersive experience... MORE
play_circle_filled Chose-Your-Own-Adventure Heist Movies
Chose-Your-Own-Adventure Heist Movies
YouTube's 'A Heist with Markiplier' Has 31 Possible Endings
Debuted on October 30th, 2019, ‘A Heist with Markiplier’ is YouTube’s venture into interactive programming and it embraces the choose-your-own-adventure style of storytelling. The... MORE
play_circle_filled Interactive Adventure Television Series
Interactive Adventure Television Series
You Vs Wild Lets Viewers Decide Bear Grylls' Fate
Netflix follows its interactive episode of Black Mirror with the introduction of ‘You Vs Wild.’ It marks a milestone as the streaming production label’s inaugural interactive series.... MORE

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