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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Transformed Igloo

The traditional igloo is revamped to suit contemporary urban spaces

Implications - The sturdiness–and for people in most regions, uniqueness–of the traditional igloo is being used to entice consumers, with brands creating contemporary igloo shapes with functions other than shelter from the cold. Particularly popular as semi-private lounge booths, the revamping of this traditional structure caters to consumers' preferences for familiarity and novelty alike.
Workshop Question — How could your brand transform one of its more traditional products/services?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
216,342 Total Clicks
Date Range:
Mar 16 — Jan 19
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

Restaurant Igloo Activations
Restaurant Igloo Activations
Coppa Club is Combating the Decline in Visitors That Occurs in Winter
Coppa Club Tower Bridge is a restaurant that overlooks beautiful views and it recently came up with an innovative method of ensuring that customers remain loyal to the brand even in the colder months.... MORE
Cozy Rooftop Bar Igloos
Cozy Rooftop Bar Igloos
New York's 230 Fifth Rooftop Bar Has Introduced 17 Cozy Custom-Made Igloos
230 Fifth Rooftop Bar—New York’s largest rooftop garden—will be warming up its guests with a dazzling light show and 17 custom-made igloos, which offer a cozy and unobstructed view... MORE
Post-Disaster Igloo Housing
Post-Disaster Igloo Housing
La Matriz Provides a Portable Temporary Shelter for Stranded Consumers
La Matriz is a temporary shelter designed by students attending the Pontifical Catholic University as a portable post-disaster home for consumers left stranded in South America. The house is... MORE
Solar-Heated Igloos
Solar-Heated Igloos
Montreal's Igloofest Featured Temporary Winter Home 'Celcius'
Architect L. McComber showcased ‘Celsius,’ a new solar-heated igloo at Montreal’s Igloofest this year. The Celsuis is a fully solar-powered igloo, built to be a temporary winter... MORE
play_circle_filled 360-Degree Shared VR Experiences
360-Degree Shared VR Experiences
Igloo Vision Brings Viewers Together for Immersive Experiences
Igloo Vision is a VR company that designs and develops immersive experiences that are expanded to 360-degree domes that allow viewers to experience digitized realities without having to put on... MORE
Airport Lounge Igloos
Airport Lounge Igloos
Virgin Atlantic and Coppa Club Launched a Rooftop Pop-Up Igloo
For the holiday season, Virgin Atlantic teamed up with Coppa Club to launch a rooftop pop-up igloo lounge that seats eight and offers a cozy place to enjoy light refreshments before a flight. When... MORE

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