Transformed
Igloo

Transformed Igloo: The sturdiness–and for people in most regions, uniqueness–of the traditional igloo is being used to entice consumers. Brands are creating contemporary igloo shapes with functions other than shelter from the cold–like semi-private lounge booths.

For most consumers around the world, the igloo is a structure that they don't encounter often. The novelty associated with these structures for these consumers is highly appealing, particularly when they're offered in environments that they don't typically belong to. Whether used for shelter or in branded environments, these structures offer consumers both familiar and unique experiences.