The traditional igloo is revamped to suit contemporary urban spaces
Trend - The sturdiness–and for people in most regions, uniqueness–of the traditional igloo is being used to entice consumers. Brands are creating contemporary igloo shapes with functions other than shelter from the cold–like semi-private lounge booths.
Insight - For most consumers around the world, the igloo is a structure that they don't encounter often. The novelty associated with these structures for these consumers is highly appealing, particularly when they're offered in environments that they don't typically belong to. Whether used for shelter or in branded environments, these structures offer consumers both familiar and unique experiences.
Insight - For most consumers around the world, the igloo is a structure that they don't encounter often. The novelty associated with these structures for these consumers is highly appealing, particularly when they're offered in environments that they don't typically belong to. Whether used for shelter or in branded environments, these structures offer consumers both familiar and unique experiences.
Workshop Question - How could your brand transform one of its more traditional products/services?
Trend Themes
-
Novelty Structures — The novelty associated with traditional structures is highly appealing, particularly when they're offered in environments that they don't typically belong to, presenting a window for an experiential customer engagement.
-
Igloo Adaptations — The sturdiness and uniqueness of the traditional igloo is being repurposed to entice consumers, providing viable design options ranging from hospitality spaces to pop-up installations.
-
Sustainable Igloo Living — The adoption of sustainable igloo living is relevant, as the utilization of eco-friendly and recyclable materials become imperative for man-kind, unlocking potential to experiment with new materials to build eco-friendly living quarters.
Industry Implications
-
Architecture/design — Architects can incorporate traditional or igloo-inspired design patterns, giving projects a unique and sustainable edge.
-
Hospitality — The incorporation of igloo installations in hospitality and leisure spaces creates a cozy and unique experience, providing guests with a warm and private space to enjoy seasonal moments.
-
Vr/technology — Adopting 360-degree dome designs like Igloo Vision can bring people together in immersive experiences, and present collaborative opportunities.
6 Featured, 50 Examples:
356,137 Total Clicks
Date Range:
Mar 16 — Jan 19
Trending:
Warm
Consumer Insight Topics:
