Category
Fashion
Scaled Restraint
Trend cluster
Category
Rolling
Applicator
Makeup and skincare applicators in rolling form are on the rise.
3.6
Trend score
Trend
What is the Rolling Applicator trend?
Rolling Applicator: Brands in the skincare and cosmetic industries are releasing rolling applicators for products outside of the lip and eye area-focused items these applicators typically dominate. Aside from convenience, the incorporation of rolling applicators in everything from highlighters to scalp-soothing products adds an element of novelty to otherwise standard items.
Insight
The consumer insight behind the Rolling Applicator trend
Now that skincare is such a popular industry, consumers in this space are interested in more than just results in the products they choose to purchase. Everything from branding to product experience are prioritized now, since many people now view their skincare routines as a time to relax and pamper themselves.
Trend themes
Themes within the Rolling Applicator trend
Three behaviours holding the trend together01
Rolling Applicators
Rolling applicators in the skincare and cosmetic industry are becoming popular due to novelty, convenience, and brand differentiation opportunities.
02
Pen-Style Cosmetic Products
Pen-style packaging for cosmetic products is becoming popular due to easy and mess-free portable applicators, and satisfying consumer desire for nostalgia and unique design.
03
On-The-Go Skin Care
Consumers are prioritizing skin care experience and convenience. Brands respond by launching on-the-go rollers and pens, that can be applied anywhere for quick treatment.
Industry implications
What the Rolling Applicator trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Rolling applicators, pen-style packaging, and on-the-go skin care are all trends in the beauty industry that brands can leverage for innovation opportunities.
For
Skincare Industry
Rolling applicators, pen-style packaging, and on-the-go skin care are all trends that have potential disruptive innovation opportunities in the skincare industry.
For
Cosmetic Industry
Rolling applicators, pen-style packaging, and on-the-go skin care are all trends that have potential disruptive innovation opportunities in the cosmetic industry.
Workshop question
How could your brand create novelty appeal out of a commonly used element/product/service within its industry?
Trend signals
Trend signals for Rolling Applicator
Trend score 3.6 out of 10, from popularity 55%, activity 45%, freshness 8%.
Popularity55%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Rolling Applicator trend
4 featured examples from Feb 1, 2017 to Jan 15, 2019CategoryFashion
Rolling Highlighter Applicators
Kaja Beauty's 'Roller Glow' Covers the Face, Shoulders & Décolleté
Cosmetic brands can incorporate roller applicators and innovative highlighting products into their lines for a more modern approach to makeup application.
CategoryFashion
Pearlescent Cosmetic Pens
Milk Makeup's 'Liquid Strobe' Reminds of a 90s Liquid Highlighter Pen
The cosmetics industry has an opportunity to explore innovative packaging designs, such as pen-style applicators, to cater to consumer preferences for easier and more precise appl…
CategoryFashion
Pen-Like Acne Treatments
Glossier's 'Zit Stick' is an On-the-Go Spot Treatment for Acne
The beauty and skincare industry can explore the creation of portable and discreet spot treatments that cater to consumers' on-the-go lifestyles.
CategoryFashion
Dandruff-Fighting Rollers
Leonor Greyl's 'Huile Apaisante' is Ideal for on the Go Use
The Beauty and Personal Care industry can develop innovative formulations in its products to cater to individual scalp and hair needs, with a focus on natural ingredients and conv…
