Makeup and skincare applicators in rolling form are on the rise
Trend - Brands in the skincare and cosmetic industries are releasing rolling applicators for products outside of the lip and eye area-focused items these applicators typically dominate. Aside from convenience, the incorporation of rolling applicators in everything from highlighters to scalp-soothing products adds an element of novelty to otherwise standard items.
Insight - Now that skincare is such a popular industry, consumers in this space are interested in more than just results in the products they choose to purchase. Everything from branding to product experience are prioritized now, since many people now view their skincare routines as a time to relax and pamper themselves.
Insight - Now that skincare is such a popular industry, consumers in this space are interested in more than just results in the products they choose to purchase. Everything from branding to product experience are prioritized now, since many people now view their skincare routines as a time to relax and pamper themselves.
Workshop Question - How could your brand create novelty appeal out of a commonly used element/product/service within its industry?
Trend Themes
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Rolling Applicators — Rolling applicators in the skincare and cosmetic industry are becoming popular due to novelty, convenience, and brand differentiation opportunities.
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Pen-style Cosmetic Products — Pen-style packaging for cosmetic products is becoming popular due to easy and mess-free portable applicators, and satisfying consumer desire for nostalgia and unique design.
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On-the-go Skin Care — Consumers are prioritizing skin care experience and convenience. Brands respond by launching on-the-go rollers and pens, that can be applied anywhere for quick treatment.
Industry Implications
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Beauty Industry — Rolling applicators, pen-style packaging, and on-the-go skin care are all trends in the beauty industry that brands can leverage for innovation opportunities.
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Skincare Industry — Rolling applicators, pen-style packaging, and on-the-go skin care are all trends that have potential disruptive innovation opportunities in the skincare industry.
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Cosmetic Industry — Rolling applicators, pen-style packaging, and on-the-go skin care are all trends that have potential disruptive innovation opportunities in the cosmetic industry.
