Brands create products that support those undergoing chemotherapy
Trend - Brands are prioritizing individuals undergoing chemotherapy treatments by creating products designed for their specific needs. The personalization of products that enhance the lives of those undergoing chemotherapy reveals the growing relevance of brands entering niche spaces to prioritize accessibility.
Insight - Accessibility is extremely important, particularly for people who belong to vulnerable groups. Whether it's physical and mental disabilities or health issues, or disenfranchisement because of race, gender and religion, different communities have different needs from brands and institutions. Those that prioritize accessibility and the social issues that accompany being a member of a vulnerable community are of high value to these individuals.
Insight - Accessibility is extremely important, particularly for people who belong to vulnerable groups. Whether it's physical and mental disabilities or health issues, or disenfranchisement because of race, gender and religion, different communities have different needs from brands and institutions. Those that prioritize accessibility and the social issues that accompany being a member of a vulnerable community are of high value to these individuals.
Workshop Question - How could your brand prioritize accessibility by focusing on niche consumer needs?
Trend Themes
1. Niche Health and Well-being Products - Brands are creating products that cater to niche health needs, prioritizing accessibility of health care.
2. Personalized Health Care Products - Personalization of products to cater to specific health and wellbeing needs is a growing trend.
3. Innovative Health Delivery Systems - The emergence of innovative delivery systems allows products to target specific health problems more effectively.
Industry Implications
1. Healthcare - Bringing personalization and niche-focused products into healthcare can enhance the accessibility and efficacy of health care delivery.
2. E-commerce - Innovative product delivery systems can bring niche health and wellbeing products closer to consumers and improve accessibility.
3. Cosmetics and Fragrances - Creating personalized fragrances catering to the needs of women undergoing chemotherapy can help improve self-esteem and wellness.
