Category
Lifestyle
Assisted Choices
Trend cluster
Category
Chemo
Care
Brands create products that support those undergoing chemotherapy.
3.2
Trend score
Trend
What is the Chemo Care trend?
Chemo Care: Brands are prioritizing individuals undergoing chemotherapy treatments by creating products designed for their specific needs. The personalization of products that enhance the lives of those undergoing chemotherapy reveals the growing relevance of brands entering niche spaces to prioritize accessibility.
Insight
The consumer insight behind the Chemo Care trend
Accessibility is extremely important, particularly for people who belong to vulnerable groups. Whether it's physical and mental disabilities or health issues, or disenfranchisement because of race, gender and religion, different communities have different needs from brands and institutions. Those that prioritize accessibility and the social issues that accompany being a member of a vulnerable community are of high value to these individuals.
Trend themes
Themes within the Chemo Care trend
Three behaviours holding the trend together01
Niche Health and Well-being Products
Brands are creating products that cater to niche health needs, prioritizing accessibility of health care.
02
Personalized Health Care Products
Personalization of products to cater to specific health and wellbeing needs is a growing trend.
03
Innovative Health Delivery Systems
The emergence of innovative delivery systems allows products to target specific health problems more effectively.
Industry implications
What the Chemo Care trend means for industry
Where the trend changes the playbookFor
Healthcare
Bringing personalization and niche-focused products into healthcare can enhance the accessibility and efficacy of health care delivery.
For
E-commerce
Innovative product delivery systems can bring niche health and wellbeing products closer to consumers and improve accessibility.
For
Cosmetics and Fragrances
Creating personalized fragrances catering to the needs of women undergoing chemotherapy can help improve self-esteem and wellness.
Workshop question
How could your brand prioritize accessibility by focusing on niche consumer needs?
Trend signals
Trend signals for Chemo Care
Trend score 3.2 out of 10, from popularity 49%, activity 39%, freshness 8%.
Popularity49%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Chemo Care trend
4 featured examples from Apr 17, 2017 to Jan 14, 2019CategoryLifestyle
Cancer Care Packages
Cornucopia Packages Thoughtful, Organic Gifts for Cancer Patients
Developing specialized care packages for cancer patients to enhance their well-being and comfort.
CategoryLifestyle
Nausea-Curbing Wearables
The 'CinvStop' Device Can Stop Nausea by Bypassing Nerve Signals
The travel industry can benefit from incorporating wearable anti-nausea devices like the 'CinvStop' to enhance passenger comfort and satisfaction.
CategoryLifestyle
Treatment-Specific Cookbooks
The Chemo Kitchen Cookbook Was Designed for Cancer Patients
The healthcare industry can leverage treatment-specific cookbooks to support patient nutrition and dietary needs during medical treatments.
CategoryFashion
Chemo-Friendly Fragrances
Ozalys' L’Elixir is a First-of-its-Kind Perfume for Women with Cancer
Introducing new product lines and formulations to the perfume industry that cater to the unique needs of cancer patients undergoing chemotherapy.
