Image recognition instantly gratifies for entertainment's sake
Trend - In recent years, we've seen the use of image analysis and processing expanding to better connect people to the products they seek within a retail capacity. Today, this has evolved to a place where image recognizing artificial intelligence is now being leveraged in app form for entertainment purposes.
Insight - Today's consumer is used to a fast-moving world, and with that, they are more open to fully curated offerings from brands. This is especially prevalent where more lighthearted forms of entertainment are concerned, as youth consumers in particular consume this kind of content with expectations of instant gratification.
Insight - Today's consumer is used to a fast-moving world, and with that, they are more open to fully curated offerings from brands. This is especially prevalent where more lighthearted forms of entertainment are concerned, as youth consumers in particular consume this kind of content with expectations of instant gratification.
Workshop Question - How could image search technology be used within your industry?
Trend Themes
-
Image Recognition for Entertainment — Image recognizing artificial intelligence is increasingly being leveraged in apps for entertainment purposes, with consumers seeking instant gratification.
-
AI Recognition Apps — Automated recognition apps that utilize AI technologies for car and pet breed identification present a disruptive innovation opportunity for the automotive and pet industries.
-
Meme Recommendation Engines — Meme recommendation apps like 'imwith messenger' are gaining in popularity, providing users with the ability to find and share memes that fit within the context of a conversation.
Industry Implications
-
Automotive Industry — AI recognition technologies for car identification present a disruptive innovation opportunity for the automotive industry to engage with customers and enhance vehicle recognition.
-
Pet Industry — Automated recognition apps that utilize AI technologies for pet breed identification present a disruptive innovation opportunity for the pet industry to engage with customers and enhance pet identification.
-
Communication Industry — Meme recommendation engines allow for disruptive innovation opportunities in the communication industry by providing users with personalized content recommendations that enhances engagement.
