Category
Tech
Delegated Interfaces
Trend cluster
Category
Searched
Entertainment
Image recognition instantly gratifies for entertainment's sake.
2.1
Trend score
Trend
What is the Searched Entertainment trend?
Searched Entertainment: In recent years, we've seen the use of image analysis and processing expanding to better connect people to the products they seek within a retail capacity. Today, this has evolved to a place where image recognizing artificial intelligence is now being leveraged in app form for entertainment purposes.
Insight
The consumer insight behind the Searched Entertainment trend
Today's consumer is used to a fast-moving world, and with that, they are more open to fully curated offerings from brands. This is especially prevalent where more lighthearted forms of entertainment are concerned, as youth consumers in particular consume this kind of content with expectations of instant gratification.
Trend themes
Themes within the Searched Entertainment trend
Three behaviours holding the trend together01
Image Recognition for Entertainment
Image recognizing artificial intelligence is increasingly being leveraged in apps for entertainment purposes, with consumers seeking instant gratification.
02
AI Recognition Apps
Automated recognition apps that utilize AI technologies for car and pet breed identification present a disruptive innovation opportunity for the automotive and pet industries.
03
Meme Recommendation Engines
Meme recommendation apps like 'imwith messenger' are gaining in popularity, providing users with the ability to find and share memes that fit within the context of a conversation.
Industry implications
What the Searched Entertainment trend means for industry
Where the trend changes the playbookFor
Automotive Industry
AI recognition technologies for car identification present a disruptive innovation opportunity for the automotive industry to engage with customers and enhance vehicle recognition.
For
Pet Industry
Automated recognition apps that utilize AI technologies for pet breed identification present a disruptive innovation opportunity for the pet industry to engage with customers and enhance pet identification.
For
Communication Industry
Meme recommendation engines allow for disruptive innovation opportunities in the communication industry by providing users with personalized content recommendations that enhances engagement.
Workshop question
How could image search technology be used within your industry?
Trend signals
Trend signals for Searched Entertainment
Trend score 2.1 out of 10, from popularity 33%, activity 22%, freshness 8%.
Popularity33%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Searched Entertainment trend
4 featured examples from May 26, 2017 to Jul 21, 2018CategoryPop Culture
Meme Recommendation Apps
'imwith messenger' Helps with Finding the Best Humor
Social media platforms could integrate similar features to recommend memes and optimize the user experience.
CategoryTech
Posed Image-Comparing AI
Google's Move Mirror Tracks Users' Movements and Compares it to Images
Disruptive innovation opportunity: Integrate AI-based image matching technology into art and culture platforms to enhance user engagement and interaction.
CategoryAutos
Automated Automotive Recognition Apps
Blippar Car Recognition Spots Cars by Make and Model
The automotive industry can leverage automotive recognition apps to enhance customer experience and provide interactive product information.
CategoryTech
Pet-Analyzing Apps
The New Google Lens Feature Lets Pet Owners Scan Their Furry Friends
The new Google Lens feature and pet-themed updates from Google present disruptive innovation opportunities in the pet tech industry.
