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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Collagen Marketing

Foods that always included collagen are highlighting it as an added benefit

Implications - Food items like broth and jerky have always included collagen for the very fact that they're meat-based, but with the continued collagen "craze," brands that create such items by highlighting the fact that they have collagen in them. This shift in marketing plays on the popularity of fad diets and allows for brands to reframe how their traditional products are perceived by consumers.
Workshop Question - How could your brand change the way in which one of its product/services is perceived by consumers?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
24,394 Total Clicks
Date Range:
May 18 — Mar 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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