Category
Lifestyle
Assisted Choices
Trend cluster
Category
Collagen
Marketing
Foods that always included collagen are highlighting it as an added benefit.
2.4
Trend score
Trend
What is the Collagen Marketing trend?
Collagen Marketing: Food items like broth and jerky have always included collagen for the very fact that they're meat-based, but with the continued collagen "craze," brands that create such items by highlighting the fact that they have collagen in them. This shift in marketing plays on the popularity of fad diets and allows for brands to reframe how their traditional products are perceived by consumers.
Trend themes
Themes within the Collagen Marketing trend
Three behaviours holding the trend together01
Collagen Marketing
Highlighting collagen in traditional food items is a new marketing trend that takes advantage of the popularity of fad diets.
02
Bone Broth Beverages
The trend of bone broth beverages continues to grow, with new innovations, such as Brodo's Brothies, offering consumers a new way to enjoy the drink's immune-support and healing compounds.
03
Animal protein-based wellness products
Wellness food items like Bonafide Provisions' bone broth soups and turkey bone broths are a new product category that targets non-vegetarians who are looking for animal protein-based health and wellness products.
Industry implications
What the Collagen Marketing trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The trend toward highlighting functional, healing compounds in food and beverage products continues to grow.
For
Health and Wellness
The popularity of bone broth products highlights the importance of gut health, immune-support, and overall body nourishment.
For
Marketing and Advertising
Collagen marketing trend provides an opportunity for advertising and marketing professionals to reframe traditional products and appeal to health-conscious consumers in new ways.
Workshop question
How could your brand change the way in which one of its product/services is perceived by consumers?
Trend signals
Trend signals for Collagen Marketing
Trend score 2.4 out of 10, from popularity 33%, activity 31%, freshness 8%.
Popularity33%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Collagen Marketing trend
5 featured examples from May 31, 2018 to Mar 6, 2019CategoryLifestyle
Paleo-Friendly Turkey Bone Broths
Bonafide Provisions' Turkey-Infused Product is 100% Organic
The food and beverage industry has an opportunity to create more innovative bone broth products that cater to specific dietary needs and preferences.
CategoryLifestyle
Comforting Bone Broth Soups
The Bonafide Provisions Organic Broccoli Cheddar Soup is Satisfying
Food companies can explore creating more beneficial comfort food products to satisfy consumer demand.
CategoryLifestyle
Hearty Bone Broth Soups
Bonafide Provisions Makes Bone Broth-Based "Collagen-Powered Soups"
The food and beverage industry can leverage the trend of bone broth-based soups to develop innovative products that cater to the growing demand for healthy and nutrient-dense food…
CategoryLifestyle
Collagen-Enriched Jerkies
The New Country Archer Jerky Co. Bars Come in Three Varieties
The health food and snacks industry can tap into the trend of protein-enriched snacks by creating a range of products that provide both nutrition and convenience.
CategoryLifestyle
Bone Broth Smoothies
Brodo's 'Brothie' Offers a New Way to Drink Bone Broth
The food and beverage industry can capitalize on the bone broth smoothie trend by developing and marketing innovative products that combine bone broth with other natural ingredien…
