Collagen Marketing

Foods that always included collagen are highlighting it as an added benefit

Implications - Food items like broth and jerky have always included collagen for the very fact that they're meat-based, but with the continued collagen "craze," brands that create such items by highlighting the fact that they have collagen in them. This shift in marketing plays on the popularity of fad diets and allows for brands to reframe how their traditional products are perceived by consumers.

Workshop Question - How could your brand change the way in which one of its product/services is perceived by consumers?
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
20,120 Total Clicks
Oct 17 - Jan 19
This Month and Untested
LifestyleHealth
Featured Examples
Hearty Bone Broth Soups - Bonafide Provisions Makes Bone Broth-Based "Collagen-Powered Soups"
SCORE 5.1
This Quarter and Warm 231 Clicks Pub: Oct 31, 18
Hearty Bone Broth Soups
Bonafide Provisions Makes Bone Broth-Based "Collagen-Powered Soups"
In addition to producing pouches of Organic Beef Bone Broth and Organic Chicken Bone Broth, Bonafide Provisions recently launched a range of bone broth soups that are packed with organic vegetables,... [More]
Collagen-Enriched Jerkies - The New Country Archer Jerky Co. Bars Come in Three Varieties
SCORE 3.2
This Year and Mild 110 Clicks Pub: Jun 28, 18
Collagen-Enriched Jerkies
The New Country Archer Jerky Co. Bars Come in Three Varieties
The Country Archer Jerky Co. Bars are a new lineup of products that will provide consumers with a delicious snack that is rich in protein and other essential nutrients to help them stave off hunger... [More]
Organic Bone Broth Sachets - Vital Proteins Created the First USDA Organic Powdered Bone Broth
SCORE 2.2
Untested 250 Clicks Pub: Oct 13, 17
Organic Bone Broth Sachets
Vital Proteins Created the First USDA Organic Powdered Bone Broth
Earlier this year, Vital Proteins expanded its line of collagen-focused nutrition products with the world’s first USDA-certified organic powdered bone broth. The product is now available in... [More]
Bone Broth Smoothies - Brodo's 'Brothie' Offers a New Way to Drink Bone Broth
SCORE 2.7
This Year and Mild 100 Clicks Pub: May 31, 18
Bone Broth Smoothies
Brodo's 'Brothie' Offers a New Way to Drink Bone Broth
Over the past few years, health-conscious consumers looking for functional, protein-rich beverages have found satiety in bottled bone broth beverages—but Brodo is now offering an entirely new way... [More]
Quantcast