Category
Tech
Delegated Interfaces
Trend cluster
Category
Social
Orders
The food industry leverages social media platforms to place orders.
4.9
Trend score
Trend
What is the Social Orders trend?
Social Orders: Social media platforms such as Instagram and Twitter are being leveraged by restaurants and small businesses, by allowing customers to order certain food products with the touch of a button via these platforms.
Insight
The consumer insight behind the Social Orders trend
Millennials and Gen Z spend a large portion of their time engaging with brands and peers on social media, and their shopping habits are increasingly taking place on these platforms too. These generations turn to brands that make the purchase experience playful and streamlined--which social media shopping automatically allows for.
Trend themes
Themes within the Social Orders trend
Three behaviours holding the trend together01
Social Media-Based Ordering
The food industry is adopting social media platforms to streamline their ordering process and make purchase experience playful and easy for millennials and Gen Z.
02
Invisible E-commerce Platforms
The rise of invisible e-commerce platforms, such as Boost, is helping businesses establish purchase points based on hashtags, which makes for a seamless ordering process for customers.
03
Instagram-Based Sales
Instagram is quickly emerging as a simple and effective way for small businesses to get orders by allowing users to place orders via direct messages.
Industry implications
What the Social Orders trend means for industry
Where the trend changes the playbookFor
Food Industry
The food industry can disrupt the market by leveraging social media platforms for their ordering system, as it can not only streamline their operations but also offer a playful purchase experience for customers.
For
E-commerce and Social Media Marketing
The invisible e-commerce platforms such as Boost can be a disruptive innovation in the e-commerce industry as they create streamlined purchase points based on hashtags.
For
Small Business
Small businesses can disrupt the market by relying on social media platforms such as Instagram for their sales, which allows for a simple and reliable ordering process for customers while generating social media buzz.
Workshop question
How can your brand better target its audience with social media?
Trend signals
Trend signals for Social Orders
Trend score 4.9 out of 10, from popularity 79%, activity 61%, freshness 8%.
Popularity79%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Orders trend
4 featured examples from Apr 5, 2018 to Mar 1, 2019CategoryMarketing
Scrolling Food-Ordering Campaigns
KFC Middle East's 'Scroll Thru' Feeds Social Media Users
Exploring new ways for fast food chains to engage with customers and simplify the ordering process.
CategoryLifestyle
Social Media-Based Bakeries
This Small Business Operates By Selling Through Instagram DMs
Opportunities for bakeries and other businesses in the food and beverage industry to use direct message selling on social media platforms to reach and attract customers.
CategoryLifestyle
Social Media Sushi Payments
Milan's ThisIsNotaSushibar Offers Discounts Based on Follower Counts
Restaurants can leverage social media to increase brand awareness, customer engagement, and loyalty by implementing promotions that reward customers for sharing their experiences…
CategoryLifestyle
Hashtag-Based Ordering Services
The DUSSE100 Hashtag Helps Drinkers Reserve a D’ussé VSOP Bottle
The alcohol retail industry can leverage hashtag-based ordering services to enhance customer convenience and increase sales by providing a seamless purchasing experience through s…
