The food industry leverages social media platforms to place orders
Trend - Social media platforms such as Instagram and Twitter are being leveraged by restaurants and small businesses, by allowing customers to order certain food products with the touch of a button via these platforms.
Insight - Millennials and Gen Z spend a large portion of their time engaging with brands and peers on social media, and their shopping habits are increasingly taking place on these platforms too. These generations turn to brands that make the purchase experience playful and streamlined--which social media shopping automatically allows for.
Insight - Millennials and Gen Z spend a large portion of their time engaging with brands and peers on social media, and their shopping habits are increasingly taking place on these platforms too. These generations turn to brands that make the purchase experience playful and streamlined--which social media shopping automatically allows for.
Workshop Question - How can your brand better target its audience with social media?
Trend Themes
1. Social Media-based Ordering - The food industry is adopting social media platforms to streamline their ordering process and make purchase experience playful and easy for millennials and Gen Z.
2. Invisible E-commerce Platforms - The rise of invisible e-commerce platforms, such as Boost, is helping businesses establish purchase points based on hashtags, which makes for a seamless ordering process for customers.
3. Instagram-based Sales - Instagram is quickly emerging as a simple and effective way for small businesses to get orders by allowing users to place orders via direct messages.
Industry Implications
1. Food Industry - The food industry can disrupt the market by leveraging social media platforms for their ordering system, as it can not only streamline their operations but also offer a playful purchase experience for customers.
2. E-commerce and Social Media Marketing - The invisible e-commerce platforms such as Boost can be a disruptive innovation in the e-commerce industry as they create streamlined purchase points based on hashtags.
3. Small Business - Small businesses can disrupt the market by relying on social media platforms such as Instagram for their sales, which allows for a simple and reliable ordering process for customers while generating social media buzz.
4 Featured, 36 Examples:
87,390 Total Clicks
Date Range:
Apr 18 — Mar 19
Trending:
Warm
Consumer Insight Topics:
