A science fiction-inspired pop culture mashup is KFC's new advertising strategy. Paying tribute to Paul Verhoeven's 1987 fantasy film 'RoboCop,' the fast food joint employs a replica of the lead character to protect "the 11-herb secret recipe of [KFC's] renown fried chicken," as well as the establishment's $5 and $20 USD Fill Ups.
The advertising-friendly pop culture mashup is quite entertaining. The video materials take on a narrative tone that sets the mood — much like a movie. The team behind the campaign infuses it with a playfully ominous feeling. When a man inquires about KFC's secret recipe, the Colonel RoboCop responds with “If I told you, I’d have to kill you," followed by a mechanical laugh.