Cognac brand Renault is launching an innovation that is set to strengthen the pairing of coffee and cognac, all the while introducing something that it says has "never been seen in the industry before."
Renault Avec is an expression that has been specifically developed to be paired with coffee, as it offers rich notes of roasted mocha and vanilla. The unique taste of the product is said to have been achieved by plunging barrels into tanks of hot water before being brasero toasted. This process is repeated three times, which the cognac brand says is a first in the industry.
The refreshing approach to cognac is carried through to the design of the bottle, which does not include an age designation; this minimalist labeling is said to reduce some of the confusion that sometimes befuddles both consumers and professionals alike.
Why This Trend Is Growing
- Coffee-cognac Pairing
- Innovative cognac brands can develop new expressions that complement coffee, creating a unique experience for consumers.
- Barrel Aging Innovation
- Adopting a unique barrel aging process can produce distinct flavors, setting a brand apart in the crowded spirits market.
- Minimalist Packaging
- Simplifying label design can create brand distinction and set a product apart in a market that can often create confusion for consumers and professionals.
Industries Being Reshaped
- Cognac
- Cognac brands can disrupt the market through innovation in barrel aging and flavor pairing.
- Coffee
- Coffee producers and cafes can partner with cognac brands to offer unique coffee-cognac pairing experiences to customers.
- Packaging
- Brands that simplify packaging design can create brand differentiation in the crowded spirits market.
