Category
Fashion
Scaled Restraint
Trend cluster
Category
Powdered
Protection
Sunscreen is reformatted for easy application to better suit daily use.
3.1
Trend score
Trend
What is the Powdered Protection trend?
Powdered Protection: With consumers being more aware of the necessity of using sunblock daily, sunscreen in powdered formats have grown in popularity due to their simple and non-greasy application, unlike their traditional counterparts.
Insight
The consumer insight behind the Powdered Protection trend
Consumers who communicate mostly through social media are spending more time taking and reflecting upon photos of themselves than any other generation. This creates an increased emphasis on appearance. As a result, consumer needs specific to skincare, cosmetics, fashion, etc are shifting to address multiple aesthetic needs.
Trend themes
Themes within the Powdered Protection trend
Three behaviours holding the trend together01
Powdered Sunscreen Products
Sunscreen in powdered formats have grown in popularity due to their simple and non-greasy application, unlike their traditional counterparts.
02
Multifunctional Sun Protection
Sun protection products that also offer additional benefits to skin, such as rejuvenation and cosmetic finishing, are rising to meet consumer needs.
03
Brush-On Sunscreens
Convenient, cosmetic-like sunscreen applicators that offer mess-free and easy reapplication are growing in demand.
Industry implications
What the Powdered Protection trend means for industry
Where the trend changes the playbookFor
Beauty
The rise of multifunctional and innovative sun protection products reflects an increasing consumer demand for beauty and cosmetics that provide both aesthetic and functional value.
For
Travel
The development of convenient and portable sun protection products, such as brush-on and powder formats, offer travelers streamlined solutions for maintaining skin health while on-the-go.
For
Health and Wellness
The increased awareness of the importance of daily sun protection reflects a growing health and wellness trend towards proactive self-care, particularly in the area of skincare and preventative health measures.
Workshop question
Consider how your brand could reinvent one of your traditional offerings to better meet the needs of your consumers.
Trend signals
Trend signals for Powdered Protection
Trend score 3.1 out of 10, from popularity 53%, activity 31%, freshness 8%.
Popularity53%
Activity31%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Powdered Protection trend
4 featured examples from Feb 15 to May 10, 2018CategoryFashion
Brush-On Sun Protection
Colorescience's Sunforgettable Brush-On Sunscreen Easily Shields the Skin
Disruptive Innovation Opportunity: Develop new skincare products that incorporate brush-on sunscreens as a daily essential for protecting the skin from UV damage.
CategoryFashion
Protective Setting Powders
Supergoop's Makeup Setting Powder Delivers SPF 45 Protection
The beauty and cosmetics industry can explore the potential of dual-function products and refillable packaging to capture market share and meet consumer demand for convenience and…
CategoryFashion
Translucent Powder Sunscreens
The 'Brush On Block' Sunscreen is Suitable for Sensitive Skin
Disruptive innovation opportunity: Innovate sunscreen products for the personal care industry to cater to consumers with sensitive skin.
CategoryFashion
Summer-Ready Skin Kits
Peter Thomas Roth's 'Life's A Beach Kit' Features 45 SPF
Companies in skincare industry can design ready-to-use skin kits, like 'Life's A Beach Kit,' targeting consumers who value convenience and efficiency.
