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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,522 more

Powdered Protection

Sunscreen is reformatted for easy application to better suit daily use

Implications - With consumers being more aware of the necessity of using sunblock daily, sunscreen in powdered formats have grown in popularity due to their simple and non-greasy application, unlike their traditional counterparts.

Insight - Consumers who communicate mostly through social media are spending more time taking and reflecting upon photos of themselves than any other generation. This creates an increased emphasis on appearance. As a result, consumer needs specific to skincare, cosmetics, fashion, etc are shifting to address multiple aesthetic needs.
Workshop Question - Consider how your brand could reinvent one of your traditional offerings to better meet the needs of your consumers.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 28 Examples:
23,478 Total Clicks
Date Range:
Feb 18 — Jan 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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