Sunscreen is reformatted for easy application to better suit daily use
Implications - With consumers being more aware of the necessity of using sunblock daily, sunscreen in powdered formats have grown in popularity due to their simple and non-greasy application, unlike their traditional counterparts.
Insight - Consumers who communicate mostly through social media are spending more time taking and reflecting upon photos of themselves than any other generation. This creates an increased emphasis on appearance. As a result, consumer needs specific to skincare, cosmetics, fashion, etc are shifting to address multiple aesthetic needs.
Insight - Consumers who communicate mostly through social media are spending more time taking and reflecting upon photos of themselves than any other generation. This creates an increased emphasis on appearance. As a result, consumer needs specific to skincare, cosmetics, fashion, etc are shifting to address multiple aesthetic needs.
Workshop Question - Consider how your brand could reinvent one of your traditional offerings to better meet the needs of your consumers.
Trend Themes
1. Powdered Sunscreen Products - Sunscreen in powdered formats have grown in popularity due to their simple and non-greasy application, unlike their traditional counterparts.
2. Multifunctional Sun Protection - Sun protection products that also offer additional benefits to skin, such as rejuvenation and cosmetic finishing, are rising to meet consumer needs.
3. Brush-on Sunscreens - Convenient, cosmetic-like sunscreen applicators that offer mess-free and easy reapplication are growing in demand.
Industry Implications
1. Beauty - The rise of multifunctional and innovative sun protection products reflects an increasing consumer demand for beauty and cosmetics that provide both aesthetic and functional value.
2. Travel - The development of convenient and portable sun protection products, such as brush-on and powder formats, offer travelers streamlined solutions for maintaining skin health while on-the-go.
3. Health and Wellness - The increased awareness of the importance of daily sun protection reflects a growing health and wellness trend towards proactive self-care, particularly in the area of skincare and preventative health measures.
