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Divergent Empowerment

Cannabis brands embrace a more open definition of female weed consumption

Trend - In an effort to better connect women to cannabis, many brands within the mainstream weed industry rely on the trope that women are most concerned with appropriate dosing and with finding an occasion that grants them permission to indulge. Diverting from this norm are a number of offerings that reject the idea that women need to find justification for their decision to consume cannabis.

Insight - In many industries that have traditionally catered to men, gendered marketing towards women often misses the mark. Understanding this, women are increasingly demanding a more empathetic approach to marketing that caters to their specific needs without relying on incorrect assumptions or stereotypes.
Workshop Question - What specific tribal groups are you aware of and how could your brand potentially market to them?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
60,760 Total Clicks
Date Range:
Feb 18 — Jan 19
Trending:
Hot
Consumer Insight Topics:

Featured Examples

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