Standard products are transformed into powder form for eco purposes
Trend - Brands are offering unique powder formulations for their eco-friendly benefits, with these products including everything from powdered shampoo to new ways in which consumers can incorporate protein into their diets.
Insight - Now that there's a growing understanding for how the current ways in which people consume isn't sustainable in the long term, people are increasingly looking for ways to tweak their lifestyles to be more environmentally friendly. Making small, intentional decisions towards sustainability isn't going to affect grand changes, but eco-conscious consumers have the mindset that small convenient changes are better than nothing in the long term.
Insight - Now that there's a growing understanding for how the current ways in which people consume isn't sustainable in the long term, people are increasingly looking for ways to tweak their lifestyles to be more environmentally friendly. Making small, intentional decisions towards sustainability isn't going to affect grand changes, but eco-conscious consumers have the mindset that small convenient changes are better than nothing in the long term.
Workshop Question - How could your brand prioritize both eco-conscious production/consumption, and convenience?
Trend Themes
1. Waterless Products - Brands are offering unique powder formulations for their eco-friendly benefits, with these products including everything from powdered shampoo to new ways in which consumers can incorporate protein into their diets.
2. Insect-based Foods - Silkworm pupae and other insect sources are being used as a new and efficient approach to both proteins and lipids with high source of amino acids.
3. Plant-based Alternatives - Heightened demand for plant-based protein sources has led to the creation of many new and innovative products.
Industry Implications
1. Sustainability - Develop eco-friendly and sustainable alternatives to traditional products as more consumers look to make intentional decisions towards sustainability.
2. Alternative Protein Sources - Explore alternative protein sources, including insect-based and air-based protein, as the demand for plant-based proteins continues to grow.
3. Powdered Products - Develop unique formulations for powdered products as consumers embrace the convenience and eco-friendly benefits of waterless and powdered products.
