Standard products are transformed into powder form for eco purposes
Trend - Brands are offering unique powder formulations for their eco-friendly benefits, with these products including everything from powdered shampoo to new ways in which consumers can incorporate protein into their diets.
Insight - Now that there's a growing understanding for how the current ways in which people consume isn't sustainable in the long term, people are increasingly looking for ways to tweak their lifestyles to be more environmentally friendly. Making small, intentional decisions towards sustainability isn't going to affect grand changes, but eco-conscious consumers have the mindset that small convenient changes are better than nothing in the long term.
Insight - Now that there's a growing understanding for how the current ways in which people consume isn't sustainable in the long term, people are increasingly looking for ways to tweak their lifestyles to be more environmentally friendly. Making small, intentional decisions towards sustainability isn't going to affect grand changes, but eco-conscious consumers have the mindset that small convenient changes are better than nothing in the long term.
Workshop Question - How could your brand prioritize both eco-conscious production/consumption, and convenience?
