Category
Lifestyle
Assisted Choices
Trend cluster
Category
Waterless
Eco
Standard products are transformed into powder form for eco purposes.
3.5
Trend score
Trend
What is the Waterless Eco trend?
Waterless Eco: Brands are offering unique powder formulations for their eco-friendly benefits, with these products including everything from powdered shampoo to new ways in which consumers can incorporate protein into their diets.
Insight
The consumer insight behind the Waterless Eco trend
Now that there's a growing understanding for how the current ways in which people consume isn't sustainable in the long term, people are increasingly looking for ways to tweak their lifestyles to be more environmentally friendly. Making small, intentional decisions towards sustainability isn't going to affect grand changes, but eco-conscious consumers have the mindset that small convenient changes are better than nothing in the long term.
Trend themes
Themes within the Waterless Eco trend
Three behaviours holding the trend together01
Waterless Products
Brands are offering unique powder formulations for their eco-friendly benefits, with these products including everything from powdered shampoo to new ways in which consumers can incorporate protein into their diets.
02
Insect-Based Foods
Silkworm pupae and other insect sources are being used as a new and efficient approach to both proteins and lipids with high source of amino acids.
03
Plant-Based Alternatives
Heightened demand for plant-based protein sources has led to the creation of many new and innovative products.
Industry implications
What the Waterless Eco trend means for industry
Where the trend changes the playbookFor
Sustainability
Develop eco-friendly and sustainable alternatives to traditional products as more consumers look to make intentional decisions towards sustainability.
For
Alternative Protein Sources
Explore alternative protein sources, including insect-based and air-based protein, as the demand for plant-based proteins continues to grow.
For
Powdered Products
Develop unique formulations for powdered products as consumers embrace the convenience and eco-friendly benefits of waterless and powdered products.
Workshop question
How could your brand prioritize both eco-conscious production/consumption, and convenience?
Trend signals
Trend signals for Waterless Eco
Trend score 3.5 out of 10, from popularity 62%, activity 35%, freshness 8%.
Popularity62%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Waterless Eco trend
4 featured examples from Nov 6 to Dec 11, 2018CategoryEco
Air-Based Protein Powders
Solar Foods Makes Vegan Protein Powder Using Minerals, Air & Electricity
Companies in the food and beverage industry can leverage air-based protein production to create sustainable and climate-independent food sources.
CategoryEco
Powdered Waterless Haircare
OWA Haircare is Introducing "the Future of Haircare"
The beauty industry can explore waterless haircare products and invest in developing innovative formulations that reduce water consumption.
CategoryLifestyle
Powdered Egg Replacers
Vör Foods' 'Aquafaba Powder' Boasts Comparable Properties to Egg Whites
The introduction of aquafaba powder as an egg replacement opens new market opportunities and product development possibilities for plant-based food companies.
CategoryLifestyle
Edible Silkworm Protein Powders
The Silkworm Chrysalis Powder is Full of Nutritional Protein
The food and agriculture industry can explore the production and commercialization of edible insect protein products, such as silkworm chrysalis powders, to tap into the growing d…
