Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

OWA Haircare is Introducing "the Future of Haircare"

 - Dec 11, 2018
References: owahaircare
A growing number of brands within the world of beauty and personal care are committing to developing waterless products that boast innovative formulas and help to preserve a precious resource—OWA Haircare is preparing to introduce consumers to "the future of haircare" with its waterless, powdered products.

While conventional liquid shampoo products tend to be made up of about 80% water, OWA Haircare's solutions contain zero water.

OWA Haircare is setting up to launch its Moondust Collection, which includes Hair Wash in a signature Moondust scent that's free from artificial fragrance, as well as an unscented option for those who may be sensitive or prefer a scent-free experience. When it comes to using Hair Wash, the powdered product can be sprinkled into the palms, activated with water and massaged through the hair to create a rich lather.