A growing number of brands within the world of beauty and personal care are committing to developing waterless products that boast innovative formulas and help to preserve a precious resource—OWA Haircare is preparing to introduce consumers to "the future of haircare" with its waterless, powdered products.
While conventional liquid shampoo products tend to be made up of about 80% water, OWA Haircare's solutions contain zero water.
OWA Haircare is setting up to launch its Moondust Collection, which includes Hair Wash in a signature Moondust scent that's free from artificial fragrance, as well as an unscented option for those who may be sensitive or prefer a scent-free experience. When it comes to using Hair Wash, the powdered product can be sprinkled into the palms, activated with water and massaged through the hair to create a rich lather.
Why This Trend Is Growing
- Waterless Haircare
- Opportunity to innovate in the beauty industry by developing waterless haircare products that reduce water waste and use innovative formulas.
- Powdered Personal Care
- Potential for disruption in the personal care industry by introducing powered products that offer convenience, sustainability, and unique formulations.
- Fragrance-free Haircare
- Innovation opportunity to cater to consumers who are sensitive to fragrance or prefer scent-free haircare products.
Industries Being Reshaped
- Beauty
- The beauty industry can explore waterless haircare products and invest in developing innovative formulations that reduce water consumption.
- Personal Care
- The personal care industry can explore the use of powdered products as an alternative to traditional liquid formulations, offering convenience and environmental benefits.
- Sustainability
- The sustainability industry can embrace waterless and powdered products as a way to reduce water waste and create more environmentally friendly options for consumers.
