Brands are revamping the household item commonly used for relaxation
Implications - The traditional purpose of wax candles is being transformed to incorporate edible and experiential formats. While this item is commonly used for one purpose, brands are now ensuring that consumers are able to utilize it in ways that encompass all their senses.
Insight - The revision of candles speaks to the enhanced prioritization of personalization and experience for customers, even when it comes to something as simple as standard home items. This reinvention of candles further demonstrates the constant consumer desire to explore hybrid categories that are rooted in experiential discovery.
Insight - The revision of candles speaks to the enhanced prioritization of personalization and experience for customers, even when it comes to something as simple as standard home items. This reinvention of candles further demonstrates the constant consumer desire to explore hybrid categories that are rooted in experiential discovery.
Workshop Question - How can you reposition your product or service to be multipurpose?
