Brands are revamping the household item commonly used for relaxation
Implications - The traditional purpose of wax candles is being transformed to incorporate edible and experiential formats. While this item is commonly used for one purpose, brands are now ensuring that consumers are able utilize it in ways that encompass all their senses. This speaks to the enhanced prioritization of personalization and experience for customers, even when it comes to something as simple as standard home items.
Workshop Question - How can you reposition your product or service to be multipurpose?