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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Gender Spotlighting

Campaigns and products specific to transgender people are rising in prominence

Implications - Large brands are increasingly highlighting the trials, triumphs and activism of transgender communities in their products, services and campaigns. Where once trans people were largely included in the mainstream under umbrella campaigns related to the LGBT+ community as a whole, brands are now realizing the importance of singling out the unique experiences of the individuals they are trying to cater to.
Workshop Question — How could your brand take a more nuanced approach to inclusion both internally and in the demographics it is trying to reach?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
124,315 Total Clicks
Date Range:
Jan 17 — Feb 19
Trending:
This Year and Mild
Consumer Insight Topics:

Featured Examples

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