Transaction-Free Retail

Retailers tap voice tech to supercharge their in-store experience

Implications - While some companies choose to leverage voice assistant technology to create a contactless path-to-purchase, others are tapping into the hesitation that some consumers have against actually purchasing products through voice technology and are instead working to leverage it to drive in-store sales. These examples show that for those who would prefer shopping in-store, voice technology can still contribute to a more seamless path-to-purchase.

Workshop Question - How does your consumer feel about the way your brand is engaging with emerging technologies?
SCORE 5.7
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20,868 Total Clicks
Nov 18 - Dec 18
This Year and Mild
TechBusinessGadgetsRetail
Featured Examples
Outfit-Suggesting Smart Mirrors - A New H & M Smart Mirror Will Help Consumers Select Stylish Picks
SCORE 7.8
This Year and Hot 644 Clicks Pub: Nov 12, 18
Outfit-Suggesting Smart Mirrors
A New H & M Smart Mirror Will Help Consumers Select Stylish Picks
A new H&M smart mirror trial will be tested inside the Swedish fast fashion retailer’s Times Square, New York flagship. The connected retail device aims to increase consumer engagement... [More]
Voice Reservation Retail - Argos' Voice Shop Let's Users Reserve Items for Physical Pick Up
SCORE 5.5
This Year and Warm 142 Clicks Pub: Dec 5, 18
Voice Reservation Retail
Argos' Voice Shop Let's Users Reserve Items for Physical Pick Up
Argos and Google have recently formed a partnership to introduce a voice shop service for the UK-based retailer. This partnership makes Argos the first UK-based brand to offer this service and... [More]
Voice Assistant Retail Engagement - REI Co-Op is Using Alexa to Drive More Customers to Its Stores
SCORE 5.5
This Year and Warm 268 Clicks Pub: Dec 5, 18
Voice Assistant Retail Engagement
REI Co-Op is Using Alexa to Drive More Customers to Its Stores
While most companies and brands consider voice-controlled devices to be a complement to its e-commerce sectors, REI Co-op is instead using the technology to bolster its existing brick and mortar... [More]
Voice-Enabled Digital Concierges - Uniqlo IQ Voice Assistant Helps Track Purchases
SCORE 3.8
This Year and Mild 109 Clicks Pub: Dec 5, 18
Voice-Enabled Digital Concierges
Uniqlo IQ Voice Assistant Helps Track Purchases
Plenty of brands have already leveraged AI-powered text and voice offerings, but the Uniqlo IQ voice assistant aims to innovate the industry by incorporating multiple functions. Instead of focusing... [More]
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