ECG devices are made accessible with noninvasive, wearable designs
Trend - ECG devices that are wearable and unobtrusive are on the rise, allowing users to track the electrical activity of their hearts for purposes that range from fitness-tracking to security enhancement.
Insight - When needing to track the activity of one's body outside of the hospital environment—whether for medical purposes or for personal betterment through fitness and wellness—consumers prioritize products that are non-invasive and convenient. This allows them to seamlessly continue with their day-to-day while having peace of mind that they are not interfering with what they are tracking in any way.
Insight - When needing to track the activity of one's body outside of the hospital environment—whether for medical purposes or for personal betterment through fitness and wellness—consumers prioritize products that are non-invasive and convenient. This allows them to seamlessly continue with their day-to-day while having peace of mind that they are not interfering with what they are tracking in any way.
Workshop Question - How could your brand make its product/service more accessible for ease of use, or daily use?
Trend Themes
1. Non-invasive Heart Tracking - Consumers prioritize products that are non-invasive and convenient for heart tracking.
2. Wearable Fitness Tracking - Healthcare is becoming increasingly digitized, personalized and decentralized, evident in wearable fitness trackers with new features.
3. Artificial Intelligence Health Trackers - Smartwatches with AI and eSIM technology offer advanced features to keep a closer eye on overall health.
Industry Implications
1. Healthcare - Healthcare professionals can utilize non-invasive heart tracking devices to reduce inconvenience for patients.
2. Fitness - Wearable fitness tracking devices with advanced features like performance-tracking and stress measuring offer a holistic user experience.
3. Technology - Smartwatches with new features like eSIM support and artificial intelligence technology present new opportunities for tech companies.
