Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wearable
ECG
ECG devices are made accessible with noninvasive, wearable designs.
4.7
Trend score
Trend
What is the Wearable ECG trend?
Wearable ECG: ECG devices that are wearable and unobtrusive are on the rise, allowing users to track the electrical activity of their hearts for purposes that range from fitness-tracking to security enhancement.
Insight
The consumer insight behind the Wearable ECG trend
When needing to track the activity of one's body outside of the hospital environment—whether for medical purposes or for personal betterment through fitness and wellness—consumers prioritize products that are non-invasive and convenient. This allows them to seamlessly continue with their day-to-day while having peace of mind that they are not interfering with what they are tracking in any way.
Trend themes
Themes within the Wearable ECG trend
Three behaviours holding the trend together01
Non-invasive Heart Tracking
Consumers prioritize products that are non-invasive and convenient for heart tracking.
02
Wearable Fitness Tracking
Healthcare is becoming increasingly digitized, personalized and decentralized, evident in wearable fitness trackers with new features.
03
Artificial Intelligence Health Trackers
Smartwatches with AI and eSIM technology offer advanced features to keep a closer eye on overall health.
Industry implications
What the Wearable ECG trend means for industry
Where the trend changes the playbookFor
Healthcare
Healthcare professionals can utilize non-invasive heart tracking devices to reduce inconvenience for patients.
For
Fitness
Wearable fitness tracking devices with advanced features like performance-tracking and stress measuring offer a holistic user experience.
For
Technology
Smartwatches with new features like eSIM support and artificial intelligence technology present new opportunities for tech companies.
Workshop question
How could your brand make its product/service more accessible for ease of use, or daily use?
Trend signals
Trend signals for Wearable ECG
Trend score 4.7 out of 10, from popularity 79%, activity 52%, freshness 8%.
Popularity79%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Wearable ECG trend
6 featured examples from Jul 20, 2017 to Jun 15, 2019CategoryLifestyle
Wearable ECG Health Devices
The 'ECG-Guard' Wearable Health Monitor Tracks Performance and More
The ECG-Guard Wearable Health Monitor presents opportunities for disruptive innovation in the healthcare technology industry by revolutionizing the way individuals track and monit…
CategoryTech
Reusable Heart-Tracking Sensors
The 'Dab' Holter ECG/EKG Device Offers Patients Freedom to Move
The healthcare industry can benefit from integrating reusable and wireless medical devices to improve patient outcomes and reduce waste.
CategoryFashion
Heart Health-Tracking Wearables
The Withings Move ECG Can Detect Atrial Fibrillation and More
Wearable technology will continue to disrupt the health industry by providing users with remote tracking feature that were not available before.
CategoryFashion
AI-Powered ECG Smartwatches
The Amazfit Verge 2 Offers Users eSIM Support
Integrating AI with wearables opens up opportunities for healthcare providers to offer personalized monitoring and care services in real-time.
CategoryLifestyle
Noninvasive Heart-Tracking Devices
The 'Heartsense' Monitor Replaces Traditional Holter Devices
Disruptive innovation opportunity: The development and commercialization of noninvasive heart-tracking devices create opportunities for healthcare technology companies to improve…
CategoryLifestyle
Performance-Tracking Athletic Shirts
DynaFeed Puts Wristworn Fitness-Tracking Directly In Clothing
Incorporating advanced tracking technology into athletic apparel for a more accurate and convenient fitness tracking experience.
