Performance-Tracking Athletic Shirts

DynaFeed Puts Wristworn Fitness-Tracking Directly In Clothing

For those who don't like the inherently cumbersome nature of wrist-worn fitness trackers, the DynaFeed from FENC is a perfect alternative. The smart garment provides just as much health and fitness data as any other device on the market, but it houses this technology directly within the textiles themselves.

DynaFeed measures a range of biometrics, including things like heartbeat over time, as well as data related to specific workout activities (e.g. weight-lifting tempos, cycling cadences, transition times between intervals, etc.) The shirt uses EEG and ECG technology applied in partnership with NeuroSky, a global leader in the field.

Information gathered through DynaFeed gets sent to users' digital devices, providing an intuitive readout that helps people to assess their performance and reduce the chance of injury.

Smart Garments
Opportunity to integrate technology directly into clothing for advanced health and fitness tracking.
Biometric Measurement
Using EEG and ECG technology to collect and analyze biometrics for performance tracking.
Intuitive Data Readout
Developing user-friendly ways for individuals to assess their performance and minimize the risk of injury.

Who This Affects Most

Fitness Wearables
Incorporating advanced tracking technology into athletic apparel for a more accurate and convenient fitness tracking experience.
Healthtech
Using biometric measurement technologies to improve health and fitness monitoring.
Sports Apparel
Integrating intuitive data readout features into sports clothing to enhance performance analysis and injury prevention.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 27%
Activity 81%
Freshness 8%

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