Gemmy Industries, which originally launched its popular twerking plush toys in 2016, is now introducing two next-gen holiday plush toys that pair with Amazon Alexa.
The classic Twerking Santa and Twerking Christmas Bear have been updated to connect with Alexa-enabled devices via Bluetooth, so that voice commands can be given to bring the toys to life—when customers give the command "Alexa," the animated plush toys respond by dancing. The festive plush toys also have the ability to lip sync to the spoken responses of Alexa, as well as react to notifications, timers and alarms.
While there have been similarly animated toys released for the holiday season, the characters are typically programmed with a set series of responses or phrases. With these new holiday toys, consumers are able to organically interact to receive jokes, random facts, the weather, the latest news and more.
Why This Trend Is Growing
- Voice-controlled Holiday Toys
- Combining the latest voice recognition technology with popular holiday toys can provide a novel and interactive customer experience.
- Alexa-integrated Plush Toys
- Integrating Alexa technology with children's toys can provide a bridge for younger generations to interact with voice assistants.
- Interactive Holiday Animation
- Developing toys that react to voice commands and lip sync to Alexa's responses can create a unique and memorable experience for consumers.
Industries Being Reshaped
- Toy Industry
- By integrating voice-controlled technology into traditional toys, the toy industry could innovate and capture the attention of both children and parents.
- Smart Home Industry
- Collaborating with toy companies to create voice-controlled plush toys could expand the functionality and appeal of smart home devices.
- Technology Industry
- Expanding the use of voice assistants beyond traditional devices and into new markets such as toys creates opportunities for innovation and growth in the technology industry.
