Virtual Influencer

Artificial digital influencers are on the rise and collaborating with brands

Implications - Computer-generated social media influencers are on the rise, and so now are their collaborations with big brands due to their enormous popularity online. These virtual models are put together with the popular aesthetics that can be observed on platforms like Instagram, and are unique in their ability to reach millions of young consumers while retaining an air of mystique and intrigue.

Workshop Question - Conceptualize a campaign for younger consumers that would leverage the reach of a virtual influencer.
SCORE 8.4
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Megatrends
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45,064 Total Clicks
Jun 18 - Nov 18
This Month and Warm
Pop CultureTechArt & DesignMarketing
Featured Examples
Fictitious Brand-Representing Influencers - Lil Wavi is a Digital Human with a Scandalous Attitude
SCORE 9.3
This Month and V. Hot 591 Clicks Pub: Nov 30, 18
Fictitious Brand-Representing Influencers
Lil Wavi is a Digital Human with a Scandalous Attitude
As the Internet of Things becomes the dominant network of operation, digital humans are accelerating in popularity. Lil Wavi, for example, is one such character. Fully fictitious, the CGI avatar has... [More]
Digital Influencer Fashion Collaborations - Lil Miquela Showcases an Exclusive T-Shirt by Barneys
SCORE 7.9
This Year and Hot 5,563 Clicks Pub: Jun 18, 18
Digital Influencer Fashion Collaborations
Lil Miquela Showcases an Exclusive T-Shirt by Barneys
The craze with digital influencers is in full swing as companies begin to tap into the potential of virtually humanized graphics. Lil Miquela, who is perhaps the most popular of her kind on social... [More]
Virtual Luxury Fashion Models - Balmain's 'Virtual Army' Features Diverse CGI Supermodels
SCORE 8.3
This Year and Hot 1,657 Clicks Pub: Aug 31, 18
Virtual Luxury Fashion Models
Balmain's 'Virtual Army' Features Diverse CGI Supermodels
The same artist who created Shudu, the fully CGI model that was featured in Balmain’s Bbox bag campaign, collaborated with the designer brand on Balmain’s new ‘Virtual Army’ of... [More]
Chic Hyper-Realistic Digital Avatars - Bermuda is the Fully Digitized Entity Behind @Bermudaisbae
SCORE 8.2
This Month and Hot 274 Clicks Pub: Nov 30, 18
Chic Hyper-Realistic Digital Avatars
Bermuda is the Fully Digitized Entity Behind @Bermudaisbae
Digital avatars are the next generation of social media influencers. Whether it is promoting a healthy lifestyle, modeling chic fashion ensembles or advocating for wellness, these online... [More]
Digital Media Influencer Personalities - Blawko22's Media Presence Extends to Social Commentary
SCORE 6.9
This Month and Warm 84 Clicks Pub: Nov 30, 18
Digital Media Influencer Personalities
Blawko22's Media Presence Extends to Social Commentary
A curious by-product of the tech revolution is the emergence of digital media influencers. These entities thrive in the online environment but when it comes to the real world — they are non-... [More]
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