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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Virtual Influencer

Artificial digital influencers are on the rise and collaborating with brands

Trend - Computer-generated social media influencers are on the rise, and so now are their collaborations with big brands due to their enormous popularity online. These virtual models are created by appropriating the images and aesthetics of successful real-life models in the influencer space.

Insight - The influencer space has grown so much that consumer fatigue is starting to set in. Consumers are increasingly questioning the motives and authenticity of influencers, and are more frequently seeing the influencer industry as just an extension of traditional forms of marketing. Alternative creations in this space are often transparent about their lack of authenticity, and so appeal to consumers via mystery and intrigue.
Workshop Question - Conceptualize a campaign for younger consumers that would leverage the reach of a virtual influencer.
5 Featured, 17 Examples:
104,511 Total Clicks
Date Range:
Jun 18 — Nov 18
Consumer Insight Topics:

Featured Examples

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