Category
Lifestyle
Assisted Choices
Trend cluster
Category
Scented
Packaging
Food brands allow consumers to test their products through scented labeling.
4.7
Trend score
Trend
What is the Scented Packaging trend?
Scented Packaging: Food and beverage brands are allowing consumers to do a quick quality check before purchasing their products, and are doing so by offering scented labeling that smells like the food the brand is offering.
Insight
The consumer insight behind the Scented Packaging trend
Boosting sensorial experiences in an effort to maximize the trust that a brand gains with consumers is paramount within the consumable goods industry. Interactive measures through packaging draw consumers in to build trust in a way that is still playful.
Trend themes
Themes within the Scented Packaging trend
Three behaviours holding the trend together01
Interactive packaging
Maximizing consumer trust with playful interactive packaging like scratch-and-sniff cards or permeable product seals that provide a sensory experience.
02
Sensorial experiences
Boosting sensorial experiences with scented labeling to build consumer trust in consumable goods industry.
03
Digital stickers
Limited-edition scented stickers that draw on social media popularity offer another way for brands to interact with customers in the offline world.
Industry implications
What the Scented Packaging trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Maximizing consumer trust through interactive packaging and sensorial experiences is paramount within the consumable goods industry.
For
Wine
With numerous wine products on the market, scratch-and-sniff labels offer an opportunity for wine brands to stand out.
For
Packaging
Innovative packaging, such as Tekni-Plex’s Sniff Seal product, can provide a sensory experience and improve consumer perception of a product.
Workshop question
Consider how your brand could better engage consumers' senses in the purchase journey.
Trend signals
Trend signals for Scented Packaging
Trend score 4.7 out of 10, from popularity 76%, activity 57%, freshness 8%.
Popularity76%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Scented Packaging trend
4 featured examples from Feb 11 to Oct 24, 2018CategoryLifestyle
Scratch-n-Sniff Rosé Bottles
Cocomero Rosé's Label Smells Just Like Watermelons
The wine and spirits industry can adopt scratch-n-sniff labels to differentiate their products and create a more engaging experience for consumers.
CategoryLifestyle
Sniffable Product Seals
Tekni-Plex’s Permeable 'Sniff Seal' Offers Shoppers a Sensory Experience
Innovative packaging solutions that maximize freshness and engage consumers' senses.
CategoryMarketing
Scented QSR Stickers
Chipotle's Digital Giphy Stickers Inspired Tangible Scented Stickers
Disruptive innovation opportunity: Explore new ways to engage and delight customers through creative advertising and marketing strategies, such as scented stickers, to enhance bra…
CategoryPop Culture
Chicken-Scented Valentines
KFC is Giving Away Scratch N Sniff Valentines That Smell Like Chicken
Finding creative ways to market products and offer unique experiences to attract customers.
