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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,148 more

Scented Packaging

Food brands allow consumers to test their products through scented labeling

Implications - Food brands are allowing consumers to do a quick quality check before purchasing their products, and are doing so by offering scented labeling that smells like the food the brand is offering. This interactive packaging allows for brands to draw consumers in via trust and credibility, in a way that is still playful.
Workshop Question — Consider how your brand could better engage consumers' senses in the purchase journey.
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
32,099 Total Clicks
Date Range:
Feb 18 — Nov 18
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

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