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Scented Packaging

Food brands allow consumers to test their products through scented labeling

Trend - Food and beverage brands are allowing consumers to do a quick quality check before purchasing their products, and are doing so by offering scented labeling that smells like the food the brand is offering.

Insight - Boosting sensorial experiences in an effort to maximize the trust that a brand gains with consumers is paramount within the consumable goods industry. Interactive measures through packaging draw consumers in to build trust in a way that is still playful.
Workshop Question - Consider how your brand could better engage consumers' senses in the purchase journey.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
45,106 Total Clicks
Date Range:
Feb 18 — Nov 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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