The Pawsitively Fresh healthy treat for dogs is one that's wholesome, eco-friendly and aims to clearly communicate its ingredients and values with pet owners.
The treat for dogs integrates beneficial ingredients like coconut, dill and sweet potato with no filler content. As it is important for consumers to see the product that they will be purchasing, the design of the compostable product packaging integrates a see-through panel. On the reverse side of the standing pouch, Pawsitively Fresh shares its story, as well as a simple three-step system on how environmentally conscious customers may compost the bag when its contents have been emptied.
In addition to its commitment to sharing eco-friendly, healthy treats for dogs, Pawsitively Fresh also sets itself apart by donating a portion of the proceeds to animal shelters.
Why This Trend Is Growing
- Eco-friendly Pet Products
- Opportunity for pet care companies to innovate by creating more eco-friendly, compostable products for pet owners who are environmentally conscious.
- Transparency in Pet Food
- Pet food companies can differentiate themselves and gain consumers' trust by clearly communicating their ingredients and production processes.
- Charitable Pet Businesses
- Pet businesses can increase their customer loyalty and social impact by donating a portion of their proceeds to animal shelters or other pet-related causes.
Industries Being Reshaped
- Pet Food Manufacturing
- Pet food manufacturing companies have an opportunity to invest in creating healthier and more environmentally friendly dog treats.
- Pet Retail
- Pet retail stores can increase their sales and attract environmentally conscious customers by offering more eco-friendly and transparent pet products.
- Animal Shelters
- Animal shelters can form partnerships with charitable pet businesses to raise funds for their shelters and promote adoptions.
