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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,148 more

Functional Avatar

Personalized avatars are now used for real-world functions

Implications - Personalized avatars have long been used in gaming and social media, and now their use is extending to real-world functions, whether those relate to the purchase journey or functions like productivity. This shift comes as a result of the rapidly amalgamating digital and physical worlds, and caters to consumers' preferences for personalized and experiential shopping experiences.
Workshop Question — Conceptualize how your brand could use personalized avatars in the purchase journey, or to enhance its product/service.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
88,310 Total Clicks
Date Range:
May 18 — Dec 18
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

Digital-Only Fashion Capsules
Digital-Only Fashion Capsules
Carlings' Digital Fashion Collection Boasts a Futuristic Outlook
Scandinavian retailer Carlings launches a digital fashion collection that challenges the status quo and takes a look at production values in the context of sustainability. Dubbed ‘Neo-Ex,’... MORE
Personified Brand Avatars
Personified Brand Avatars
The 3D Virtual Fashion Avatar 'Daisy' Helps Consumers Connect with YOOX
YOOX, a luxury e-commerce platform, introduced YOOXMIRROR as an all-new AI-enabled digital styling feature within its app that virtually transforms shoppers into 3D fashion avatars for try-on... MORE
play_circle_filled Social Media Queueing Campaigns
Social Media Queueing Campaigns
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
The excitement and anticipation of getting one’s hands on a newly released product is often dampened by the reality of having to wait in line for hours upon end, but Nike found a way to... MORE
play_circle_filled AR Collaboration Apps
AR Collaboration Apps
'Spatial' Enhances the Conference Room Experience with Augmented Reality
As much as technological advances have made it possible for many jobs to be carried out from virtually anywhere in the world, collaboration apps and tools have struggled to bring people together in... MORE
play_circle_filled Avatar-Based Try-On Technology
Avatar-Based Try-On Technology
ViuBox Lets Shoppers Try Garments on Personalized 3D Models
To help consumers confidently purchase articles of clothing online, SenseMi created a patented try-on technology solution for virtual dressing dubbed ‘ViuBox.’ The new technology for e-... MORE

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Fictitious Brand-Representing Influencers
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Bermuda is the Fully Digitized Entity Behind @Bermudaisbae
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The Principals' Design Boasts Modularity and an Industrial Aesthetic
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Illustrated Fashion Model Photoshoots
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Branded Avatar Outfits
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Colorful Classic Baby Sneakers
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All-Women's Sneaker Boutiques
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Splatter-Adorned Sneakers
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The Nike Air Max 95s and 97s Got Reworked with New Accents
Muted Snakeskin Sneakers
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Nike Introduced the Air Max 88 Snakeskin in Neutral Tones
Minty Igloo-Inspired Sneakers
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Nike's Latest Air Max 270s Boast a Sleek Blue and White Colorway
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Miquela Sousa is Instagram's First Virtual Fashion Icon