Brewed Alternative

Teas are now offered in various non-traditional forms

Implications - Tea brands are looking to distinguish themselves by offering their products in alternative formats, or for alternative uses than those that teas are typically consumed for. These items allow for such brands to stand out in an over-saturated market, while catering to the more niche needs and preferences of consumers.

Workshop Question - How could your brand offer specialty products/services that appeal to more niche needs?
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25,423 Total Clicks
Apr 18 - Nov 18
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Featured Examples
CBD Cold Brew Teas - Kickback Cold Brew's 'Just Peachy' is Infused with Hemp Extract
SCORE 6.8
This Year and Warm 843 Clicks Pub: Apr 24, 18
CBD Cold Brew Teas
Kickback Cold Brew's 'Just Peachy' is Infused with Hemp Extract
To add to its assortment of CBD-infused cold brew beverages, Kickback Cold Brew recently introduced ‘Just Peachy’ as a refreshing new cold brew tea option. Just as with all its beverages,... [More]
Superfood Vitamin Gummies - Mason Vitamins Launched Matcha and Turmeric Gummy Supplements
SCORE 5.8
This Year and Warm 483 Clicks Pub: May 29, 18
Superfood Vitamin Gummies
Mason Vitamins Launched Matcha and Turmeric Gummy Supplements
Mason Vitamins recently launched two new gummy supplements that spotlight two potent superfoods—antioxidant-rich matcha and anti-inflammatory turmeric. While the gummy with matcha was formulated... [More]
Herbal CBD Teas - Buddha Teas' Line of Cannabidiol-Infused Teas Contains Water-Soluble CBD
SCORE 7.1
This Month and Warm 224 Clicks Pub: Nov 15, 18
Herbal CBD Teas
Buddha Teas' Line of Cannabidiol-Infused Teas Contains Water-Soluble CBD
Buddha Teas recently launched a CBD tea line that reintroduces classic herbal tea varieties to consumers with five milligrams of water-soluble CBD. To make its cannabidiol-infused teas, Buddha Teas... [More]
Sugar-Free Cold Infusion Teas - Twinings' Cold In’fuse Teas are Specially Designed for Cold Water
SCORE 6.3
This Quarter and Warm 319 Clicks Pub: Sep 19, 18
Sugar-Free Cold Infusion Teas
Twinings' Cold In’fuse Teas are Specially Designed for Cold Water
While Twinings is a tea brand that is steeped in tradition, it launched Twinings Cold In’fuse as a wellness-centric line for a new generation. This line of tea is naturally free from sugar and... [More]
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