The world of sommeliers is made more accessible to the average consumer
Trend - Sommeliers are an exclusive group of wine experts, however their knowledge and services are becoming slightly more accessible via various platforms. This shift towards enhancing education in this field comes as consumers increasingly seek out more information on the products and services they're considering purchasing.
Insight - When it comes to food knowledge trends, consumers are increasingly self-educating so that they can better hone skills like cooking and hosting. Millennials in particular are looking to become self-identified experts in their personal areas of interest, as this generation tends to be more active and deliberate in the hobbies and extracurriculars they take on.
Insight - When it comes to food knowledge trends, consumers are increasingly self-educating so that they can better hone skills like cooking and hosting. Millennials in particular are looking to become self-identified experts in their personal areas of interest, as this generation tends to be more active and deliberate in the hobbies and extracurriculars they take on.
Workshop Question - How could your brand better educate consumers on its product/service on the path-to-purchase?
Trend Themes
1. Self-education Trend - Consumers are increasingly self-educating so that they can better hone skills like cooking and hosting.
2. Virtual Assistant Trend - Companies are leveraging technologies like Facebook Messenger to launch virtual assistants that can serve as personal shoppers and product consultants.
3. Personalized Service Trend - Companies are taking customer service to the next level by offering personalized sommelier services that provide the complete dining experience.
Industry Implications
1. E-learning Industry - Business professionals can leverage e-learning technologies to provide self-education products and services to consumers.
2. Retail Industry - The retail industry can leverage virtual assistant technologies to simplify the shopping process and enhance the overall customer experience.
3. Hospitality Industry - The hospitality industry can adopt personalized service trends to offer unique, elite experiences that inspire customer loyalty.
