Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accessible
Sommelier
The world of sommeliers is made more accessible to the average consumer.
3.1
Trend score
Trend
What is the Accessible Sommelier trend?
Accessible Sommelier: Sommeliers are an exclusive group of wine experts, however their knowledge and services are becoming slightly more accessible via various platforms. This shift towards enhancing education in this field comes as consumers increasingly seek out more information on the products and services they're considering purchasing.
Insight
The consumer insight behind the Accessible Sommelier trend
When it comes to food knowledge trends, consumers are increasingly self-educating so that they can better hone skills like cooking and hosting. Millennials in particular are looking to become self-identified experts in their personal areas of interest, as this generation tends to be more active and deliberate in the hobbies and extracurriculars they take on.
Trend themes
Themes within the Accessible Sommelier trend
Three behaviours holding the trend together01
Self-Education Trend
Consumers are increasingly self-educating so that they can better hone skills like cooking and hosting.
02
Virtual Assistant Trend
Companies are leveraging technologies like Facebook Messenger to launch virtual assistants that can serve as personal shoppers and product consultants.
03
Personalized Service Trend
Companies are taking customer service to the next level by offering personalized sommelier services that provide the complete dining experience.
Industry implications
What the Accessible Sommelier trend means for industry
Where the trend changes the playbookFor
E-Learning Industry
Business professionals can leverage e-learning technologies to provide self-education products and services to consumers.
For
Retail Industry
The retail industry can leverage virtual assistant technologies to simplify the shopping process and enhance the overall customer experience.
For
Hospitality Industry
The hospitality industry can adopt personalized service trends to offer unique, elite experiences that inspire customer loyalty.
Workshop question
How could your brand better educate consumers on its product/service on the path-to-purchase?
Trend signals
Trend signals for Accessible Sommelier
Trend score 3.1 out of 10, from popularity 49%, activity 35%, freshness 8%.
Popularity49%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Accessible Sommelier trend
5 featured examples from Nov 19, 2016 to Jan 28, 2019CategoryLife-Stages
Beer Sommelier Board Games
'Unlabeled - The Blind Beer Tasting Board Game' Puts Tastebuds to Work
Introduce different interactive educational tools and blind tasting experiences as a way to engage and educate craft beer enthusiasts.
CategoryLifestyle
Virtual Supermarket Sommeliers
Lidl's 'Margot' is a Helpful "Winebot" on Facebook Messenger
Virtual shopping assistants have disruptive potential in the retail industry by improving the customer experience and driving sales.
CategoryLifestyle
Elite Wine Subscription Services
The Wine Club Program by Cooper's Hawk Gives Members Elite Access
Disruptive innovation opportunity: Transform the hospitality industry by developing membership programs that offer elite access, exclusive pricing, and personalized experiences fo…
CategoryLifestyle
Wine Connoisseur Training Kits
The Master Wine Aromas Tasting Kit Lets Users Learn Wine Scents
The Master Wine Aromas Tasting Kit offers a disruptive innovation opportunity for businesses in the wine education industry to develop comprehensive and interactive training progr…
CategoryTech
On-Demand Sommeliers
China's 1919.com Offers Personalized Sommelier Service in China
Opportunity for wine and spirits e-commerce companies to offer personalized sommelier services through their online platforms, enhancing customer experience.
