Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Reactive
Maximalism
Maximalist home designs and aesthetics are on the rise.
3.9
Trend score
Trend
What is the Reactive Maximalism trend?
Reactive Maximalism: Maximalism in the home is on the rise as a direct response to the sometimes-restrictive and pretentious nature of minimalism and its advocates. The reactionary turn to maximalist allows for more flexibility when it comes to home design.
Insight
The consumer insight behind the Reactive Maximalism trend
The growing discourse against minimalism has pointed out that this design and lifestyle preference is often exclusionary--particularly when it comes to accessibility--as minimalism often advocates for a small number of costly investment pieces. In addition, many consumers don't feel that this design preference is flexible enough to adapt to their lifestyles. Thus, more consumers are following alternative design trends that give them more room to explore and be creative.
Trend themes
Themes within the Reactive Maximalism trend
Three behaviours holding the trend together01
Maximalism as a response to Minimalism
The growing discourse against minimalism has pointed out that this design and lifestyle preference is often exclusionary, thus more consumers are following alternative design trends that give them more room to explore and be creative.
02
Maximalist Aesthetic Shift
IKEA's shift to a maximalist aesthetic suggests a shift in the industry as a whole.
03
Artistic Quality of Maximalism
The maximalist aesthetic brings about a new approach to design with an irresistible challenge.
Industry implications
What the Reactive Maximalism trend means for industry
Where the trend changes the playbookFor
Furniture Industry
As IKEA shifts towards maximalist furniture designs, other companies in the furniture industry may follow suit with their collections and adapt to the changing consumer preferences.
For
Interior Design Industry
Design studios may use the maximalist aesthetic to create unique and expressive home interiors that embrace maximalism in a new way.
For
Art and Decor Industry
The maximalist aesthetic could be used in the creation of new art and decor pieces, offering whimsical and artful options for consumers.
Workshop question
How could your brand incorporate maximalist aesthetics into its product, service, campaign, or office design?
Trend signals
Trend signals for Reactive Maximalism
Trend score 3.9 out of 10, from popularity 42%, activity 66%, freshness 8%.
Popularity42%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Reactive Maximalism trend
4 featured examples from Jul 27, 2017 to Sep 27, 2018CategoryArt & Design
Maximalist Furniture Catalogs
IKEA's Newest Catalog Fully Embraces a Maximalist Aesthetic
Furniture manufacturers can tap into the maximalist movement and produce unique and eclectic designs to cater to the growing demand for luxurious and exotic furniture pieces.
CategoryArt & Design
Artistically Decorated Industrial Spaces
Studio Job's Headquarters Draws on a Maximalist Aesthetic
Interior design professionals can capitalize on the demand for maximalist aesthetics by incorporating bold, artistic elements into their designs.
CategoryArt & Design
Artistic Maximalist Decor
IKEA's FÖREMÅL Shares the "Rough and Burlesque" Works of Per B Sundberg
The furniture industry can explore ways to incorporate more maximalist and playful pieces into their designs.
CategoryArt & Design
Engaging Impressionist Home Interiors
Brani & Desi's Approach to Design is Ultra-Colorful & Busy
Innovative designers and architects can incorporate various art movements and bold, contrasting elements into their designs, providing unique and innovative home interior solution…
