Maximalist home designs and aesthetics are on the rise
Trend - Maximalism in the home is on the rise as a direct response to the sometimes-restrictive and pretentious nature of minimalism and its advocates. The reactionary turn to maximalist allows for more flexibility when it comes to home design.
Insight - The growing discourse against minimalism has pointed out that this design and lifestyle preference is often exclusionary--particularly when it comes to accessibility--as minimalism often advocates for a small number of costly investment pieces. In addition, many consumers don't feel that this design preference is flexible enough to adapt to their lifestyles. Thus, more consumers are following alternative design trends that give them more room to explore and be creative.
Insight - The growing discourse against minimalism has pointed out that this design and lifestyle preference is often exclusionary--particularly when it comes to accessibility--as minimalism often advocates for a small number of costly investment pieces. In addition, many consumers don't feel that this design preference is flexible enough to adapt to their lifestyles. Thus, more consumers are following alternative design trends that give them more room to explore and be creative.
Workshop Question - How could your brand incorporate maximalist aesthetics into its product, service, campaign, or office design?
Trend Themes
1. Maximalism as a Response to Minimalism - The growing discourse against minimalism has pointed out that this design and lifestyle preference is often exclusionary, thus more consumers are following alternative design trends that give them more room to explore and be creative.
2. Maximalist Aesthetic Shift - IKEA's shift to a maximalist aesthetic suggests a shift in the industry as a whole.
3. Artistic Quality of Maximalism - The maximalist aesthetic brings about a new approach to design with an irresistible challenge.
Industry Implications
1. Furniture Industry - As IKEA shifts towards maximalist furniture designs, other companies in the furniture industry may follow suit with their collections and adapt to the changing consumer preferences.
2. Interior Design Industry - Design studios may use the maximalist aesthetic to create unique and expressive home interiors that embrace maximalism in a new way.
3. Art and Decor Industry - The maximalist aesthetic could be used in the creation of new art and decor pieces, offering whimsical and artful options for consumers.
4 Featured, 32 Examples:
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Date Range:
Jul 17 — Nov 18
Trending:
Warm
Consumer Insight Topics:
