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IKEA's FÖREMÅL Shares the "Rough and Burlesque" Works of Per B Sundberg

 - Aug 20, 2018
References: & fastcompany
IKEA is well-known for its sleek, clean and simple minimalist furniture designs but for the 2018 year, it has been experimenting with maximalist decor. Fans first caught a glimpse of this new direction from IKEA in its Fall-Winter 2018 catalog, which embraced a "more is more" aesthetic. Now, IKEA is preparing to launch a divergent new collection in collaboration with glass and ceramics artist Per B Sundberg.

The FÖREMÅL collection is said to promote the "figurative and humorous side of Swedish design" through the works of the artist, which he describes as "lush, a bit rough and burlesque."

Some of the artful maximalist items that consumers will soon be able to purchase at an affordable price include whimsical poodle-shaped candlestick holders, vases in novelty shapes like mushrooms, bananas and skulls, as well as storage solutions, rugs, throws and other essential home decor pieces.