The New M&M’s World Shanghai Emphasizes Personalization

 - Dec 1, 2018
References: mms & candyindustry
In just a few days, the doors to the freshly remodeled M&M’s World Shanghai confectionery store will be opening to the public, giving locals and tourists alike a new experience that's centered on immersion, personalization and the creation of memorable experiences.

The redesigned store in the Shanghai Shimao International Plaza includes an all-new, dazzling Great Wall of Chocolate—with over a million M&M's displayed in different varieties like milk chocolate and peanut—convenient mobile payment options and exclusive products inspired by China.

The M&M’s World Shanghai also boasts a personalized printer where guests are able to create and print custom messages, as well as a 'Mood Analyze' experience that helps guests to discover their "inner M&M" and have it realized through an avatar.