The New M&M’s World Shanghai Emphasizes Personalization
Laura McQuarrie — December 1, 2018 — Lifestyle
References: mms & candyindustry
In just a few days, the doors to the freshly remodeled M&M’s World Shanghai confectionery store will be opening to the public, giving locals and tourists alike a new experience that's centered on immersion, personalization and the creation of memorable experiences.
The redesigned store in the Shanghai Shimao International Plaza includes an all-new, dazzling Great Wall of Chocolate—with over a million M&M's displayed in different varieties like milk chocolate and peanut—convenient mobile payment options and exclusive products inspired by China.
The M&M’s World Shanghai also boasts a personalized printer where guests are able to create and print custom messages, as well as a 'Mood Analyze' experience that helps guests to discover their "inner M&M" and have it realized through an avatar.
The redesigned store in the Shanghai Shimao International Plaza includes an all-new, dazzling Great Wall of Chocolate—with over a million M&M's displayed in different varieties like milk chocolate and peanut—convenient mobile payment options and exclusive products inspired by China.
The M&M’s World Shanghai also boasts a personalized printer where guests are able to create and print custom messages, as well as a 'Mood Analyze' experience that helps guests to discover their "inner M&M" and have it realized through an avatar.
Trend Themes
1. Customization-centric Confectionery Stores - Opportunity for confectionery stores to offer personalized products and immersive experiences.
2. Dazzling Great Wall of Chocolate - Potential for using large-scale displays to showcase a wide variety of products.
3. Personalized Printing Technology - Disruptive innovation opportunity to incorporate customizable printing technology into retail experiences.
Industry Implications
1. Confectionery - Confectionery industry can benefit from implementing customization and personalization in their stores.
2. Retail - Retail industry can take advantage of large-scale displays to showcase products and create immersive experiences.
3. Printing Technology - Printing technology industry has an opportunity to develop customized printing solutions for retail experiences.
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