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Ultra-Filtered Milk

The rise in popularity of ultra-filtered milk is due to its health benefits

Trend - The rise in popularity of ultra-filtered milk comes as the traditional milk industry sees growing competition from the many alternatives that now dominate the market. The extra-thorough filtration process this milk goes through prior to packaging enhances its protein and calcium content, and appeals to health-conscious consumers without lactose restrictions.

Insight - The dairy industry is now having to adapt to today’s consumer, who has more knowledge than ever before on the ingredients, benefits, and consequences of the various food and beverage items that brands offer. This greater interest in personal health is accelerated by the information that’s readily available to consumers online, and made highly competitive because of all the “alternative” products that claim to be healthier than ones that have historically been staples in consumers’ diets. In the food and beverage space, consumers are now looking beyond basic functions and into products with enhanced benefits that can meet their health-related goals.
Workshop Question - How could your brand revamp a traditional product/service it offers?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
58,632 Total Clicks
Date Range:
Mar 18 — Feb 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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