Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alternative
Crust
Veggie-based pie crusts offer grain-free indulgence for healthful pizza lovers.
2.9
Trend score
Trend
What is the Alternative Crust trend?
Alternative Crust: Poised to be a perfect antidote to the maximalist nature of over-indulgent cheese and meat-stuffed crust pies, store bought veggie-based pizza crusts offer a healthful alternative to the ultimate comfort food that goes above merely adaptation of toppings.
Insight
The consumer insight behind the Alternative Crust trend
The shift to alternative approaches to traditional products speaks to the evolution of healthily reimagined comfort foods. Pizza in particular serves as an example of the potential continued expansion within food niches as consumer wellness concerns grow more specific and far-reaching.
Trend themes
Themes within the Alternative Crust trend
Three behaviours holding the trend together01
Alternative comfort foods
The shift to alternative approaches to traditional products speaks to the evolution of healthily reimagined comfort foods.
02
Veggie-based crusts
The rise of veggie-based crusts reveals a growing interest in healthy and gluten-free alternatives for pizza lovers.
03
Plant-based innovation
The increase in plant-based alternatives for pizza crusts presents an opportunity for innovation in the food industry.
Industry implications
What the Alternative Crust trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry can benefit from developing more healthful, plant-based, and gluten-free pizza crust alternatives.
For
Wellness Industry
The wellness industry can leverage the growing interest in more healthful and nutrient-dense pizza crusts to develop new products and services.
For
Culinary and Restaurant Industry
The culinary and restaurant industry can explore creative ways to incorporate more veggie-based pizza crusts in their menus to cater to a wider range of dietary preferences.
Workshop question
What specific wellness concern can see acceleration within your product sphere?
Trend signals
Trend signals for Alternative Crust
Trend score 2.9 out of 10, from popularity 48%, activity 29%, freshness 8%.
Popularity48%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alternative Crust trend
5 featured examples from May 31 to Nov 14, 2018CategoryLifestyle
Beet-Based Pizza Crusts
Whole Foods Sells an Unconventional Free-From Vegetable Pizza Crust
The food industry can capitalize on the growing demand for free-from products by developing a range of vegetable-based pizza crusts made with unconventional ingredients.
CategoryLifestyle
Squash-Based Pizza Crusts
Trader Joe's Butternut Squash Pizza Crust is Low-Carb and Gluten-Free
The food and beverage industry can explore new avenues by incorporating alternative vegetable-based pizza crusts into their menu, catering to a wider customer base.
CategoryLifestyle
Spiced Cauliflower Pizza Crusts
Green Giant's Tuscan Cauliflower Pizza Crust is Made with Spices
The frozen food industry can capitalize on the trend towards veggie-heavy frozen meals, by developing more innovative and flavorful options.
CategoryLifestyle
Paleo Cauliflower Pizza Crusts
CAULIPOWER Launched a Convenient New Ready-to-Use Frozen Crust
Frozen food brands have the opportunity to develop and market unique and convenient cauliflower pizza crust options for health-conscious consumers.
CategoryLifestyle
Kale-Packed Pizza Crusts
Russo's Kale Pizza Crust is Nutrient-Dense and Antioxidant-Rich
The pizza industry can explore the creation of better-for-you pizza crusts with alternative vegetables and plant-based additions to cater to health-conscious consumers.
