Russo's launched a nutrient-dense kale pizza crust that is made with real kale and touted as being rich in antioxidants. The 'Kale Pizza Krust' is being made available by Russo's for private label, in-store pizza stations and food service applications.
Over the past few years, cauliflower pizza crusts paved the way for more better-for-you pizza crusts to be created, with some of the vibrant options now available including everything from squash- and beet-based pizza crusts to other alternatives that are fortified with plant-based additions like broccoli, corn, carrots and chia seeds.
With the rise of plant-based eating, many consumers are looking for creative ways to get more vegetables into their diet and in the case of this pizza crust, the greens are easily enjoyed in the form of a comforting, familiar food.
Why This Trend Is Growing
- Better-for-you Pizza Crusts
- Creating pizza crusts with alternative vegetables and plant-based additions presents a disruptive innovation opportunity in the pizza industry.
- Plant-based Eating
- The rise of plant-based eating provides an avenue for disruptive innovation in the food industry by introducing vegetable-based pizza crusts.
- Functional Food Enhancements
- Fortifying pizza crusts with nutrient-dense ingredients like kale offers a disruptive innovation opportunity in the functional food industry.
Industries Being Reshaped
- Pizza Industry
- The pizza industry can explore the creation of better-for-you pizza crusts with alternative vegetables and plant-based additions to cater to health-conscious consumers.
- Food Industry
- The food industry can tap into the trend of plant-based eating by introducing vegetable-based pizza crusts to meet the demand for healthier options.
- Functional Food Industry
- The functional food industry can consider fortifying products like pizza crusts with nutrient-dense ingredients to provide consumers with healthier and more functional food options.
