Category
Tech
Delegated Interfaces
Trend cluster
Category
Friendly
Commuter
Brands are offering consumers more resources to enjoy their daily commute.
3.4
Trend score
Trend
What is the Friendly Commuter trend?
Friendly Commuter: As the population continues to increase and cities are becoming more congested, the pool of commuters that travel to work and school everyday is expanding. Brands are offering users enhanced control over this process by promoting a hassle-free experience. Providing consumers with alternatives and incentives during their daily routines and creatively working in favor of the commuter, they are assisting in establishing memorable connections and friendly interactions with those who fall in this category.
Trend themes
Themes within the Friendly Commuter trend
Three behaviours holding the trend together01
Hassle-Free Commuting
Brands are offering users enhanced control over the daily commute process to promote memorable connections and friendly interactions with consumers.
02
Social Commuting
Commuter-oriented apps are revolutionizing communication, enhancing the commuting experience making it interactive while increasing social groups.
03
Promotional Rides
Brands are utilizing rideshare companies to enhance promotional initiatives, activate local campaigns and incentivize consumer alternatives of commute.
Industry implications
What the Friendly Commuter trend means for industry
Where the trend changes the playbookFor
Transportation
As cities grow and become more congested, new technologies and creative solutions are needed to support the increase in population and traveller volume.
For
Marketing & Advertising
Connecting products and services with commuters requires savvier advertising strategies and novel campaigns that provide consumer incentives and tangible experiences
For
Beverage
Innovative energy drink concepts express a shift in the beverage industry to better-for-you, vitamin-enriched drinks that cater to individuals always on-the-go.
Workshop question
How can your brand create more enjoyable touch-points throughout the purchase journey for its customers?
Trend signals
Trend signals for Friendly Commuter
Trend score 3.4 out of 10, from popularity 50%, activity 43%, freshness 8%.
Popularity50%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Friendly Commuter trend
5 featured examples from Jan 23, 2017 to Oct 23, 2018CategoryTech
Futuristic Commuter Vehicles
Jonny Culkin's Transport Car Offers a More Visually Engaging Journey
Opportunity for companies to develop autonomous vehicles that prioritize consumer comfort and engagement during the commuting experience.
CategoryLifestyle
Bus Shelter Vending Machines
Red Bull's Bus Shelter Advertisements Share Red Bull Plus Samples
Exploring innovative ways to market and distribute energy drinks using interactive bus shelter vending machines.
CategoryLife-Stages
Seat-Finding Pregnancy Apps
'Babee on Board' Lets Pregnant Users Request Seats on Public Transport
Opportunity for the public transportation industry to integrate seat-finding apps and provide a more comfortable experience for passengers, especially pregnant women.
CategoryTech
Commuter Socialization Apps
'Switchback' Enables You to Make New Connections as You Travel
Disruptive innovation opportunity: Explore opportunities to integrate social networking features into commuting platforms, creating new socialization avenues for commuters.
CategoryAutos
Ride-Share Credit Contests
Lyft is Offering $550 to Those Who Dont Use Their Car for a Month
Lyft's ride-share credit contest targets the ride-sharing industry by incentivizing people to choose Lyft over their cars.
