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Plant Confection

Candy products that are plant-based are rising in popularity

Trend - Brands that make candy are adopting plant-based ingredients in order to enhance the functions and perceived nutritional value of the products in question. These added ingredients offer benefits that range from mood-enhancement to mouth-cleansing.

Insight - Many health-conscious consumers understand that achieving nutritional goals isn't necessarily about restricting calories, but about the quality of the ingredients in food items. Choosing products they can feel good about indulging in ensures that they remain committed to their goals, while avoiding restrictions that are more difficult to maintain in the long term.
Workshop Question - Consider a natural element that your brand could incorporate into a product, or its production processes.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
37,977 Total Clicks
Date Range:
Aug 18 — Feb 20
Trending:
Warm
Consumer Insight Topics:

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