SmartSweets first made a name for itself with gummy bears and now it is introducing two new kinds of plant-based candies—Sour Blast Buddies and Sweet Fish—that offer a better-for-you alternative to some of the most beloved confections available.
These free-from candies boast a miniscule amount of sugar, just three grams per bag, and are made without sugar alcohols, artificial colors, sweeteners and GMO ingredients. While the Sour Blast Buddies are naturally colored and flavored to taste like berry and citrus fruits, the SmartSweets Sweet Fish also celebrate natural flavors and an iconic red color.
With these new products, SmartSweets is setting itself apart with "the first candy that kicks sugar—naturally" and still allows consumers of all ages to indulge, guilt-free.
What's Driving This Trend
- Better-for-you Plant-based Candies
- SmartSweets introduces plant-based candies that offer a healthier alternative to traditional confections.
- Low Sugar and Free-from Products
- The rise of low sugar and free-from products in the confectionery industry is creating opportunities for companies like SmartSweets.
- Natural Flavors and Colors
- Consumers are increasingly seeking confectionery products made with natural flavors and colors, presenting an opportunity for innovation in the candy industry.
Who This Affects Most
- Confectionery
- SmartSweets' plant-based candies are disrupting the traditional confectionery industry with their low sugar and free-from offerings.
- Healthy Snacks
- The introduction of SmartSweets' better-for-you candies aligns with the growing demand for healthier snack options.
- Food Technology
- The development of plant-based candies with natural flavors and colors demonstrates the advancements in food technology.
